Author Archives: Adam Sloyer


Can't You See?

Over the past couple of months we’ve been talking to an organization about a sizable milestone event that they're hosting next year.  From the onset I felt like we were a good fit for the project, but the bid process played out in a fairly standard capacity.  We submitted an initial proposal, we[…]

5 Tips for Weathering an Event Storm

If you work in events and have a prevailing feeling that the weather gods hate you, I’ve got some good news: they don’t.  Actually the chances are quite strong that they don’t even know you (most of the time they’re pre-occupied with cursed sports franchises and family vacations).  The more likely[…]

The Rules of Engagement

The key to any successful event always starts with the same basic question: What does success look like?  While metrics for success vary based on the event and stakeholders, there’s one measure that’s a requirement.  In the world of events, engagement is king.  Regardless of why you’re gathering[…]

My Middle Child

I have three kids. AJ, seven, is sharp, super competitive and hyper-focused.  Abby, four, is easy-going, imaginative and affectionate.  While AJ and Abby can both have their moments, my middle child is easily the most difficult.  Turning five in October, the middle one is unpredictable, incredibly[…]

A Measure of True Success

Last night I was at a networking event, and as usual one question was asked more than any other: 'How’s business?' Akin to ‘How are you?’ most people really don’t care about the answer, but it’s probably for the best as I never know how to thoughtfully respond anyway. Are we busy? Yes. Would we[…]

The events industry is finally mainstream -- but at what cost?

In today’s not-breaking news, the events industry is mainstream.  Organizations are increasingly aware of the importance of live events.  Schools have comprehensive event planning curriculums.  There are more industry conferences than ever before, and there are more smart, creative, talented people[…]

The Sequence roadmap -- and who helped me find it

Owning a business comes with its fair share of challenges, but there’s one for me that consistently lands at the top of the list: You don’t know what you don’t know.  As a business owner you're consistently trying to learn from successes and failures, taking advice from friends and colleagues, and[…]

Old habits die hard (and why that might not be a bad thing)

When we relocated the Sequence office a few years ago, we took the usual factors into consideration. There was the cost, the space, the lease terms, access to transit, general location convenience, etc. Team members had their priorities in different orders, but truth be told though I had a hidden[…]

Breaking into Events - Tips from the Pros

Last week I blogged about the constant influx of people seemingly interested in breaking into events, and offered up a few tips on how not to differentiate yourself from the masses. For suggestions on how to separate yourself from the pack I wised up and turned to the experts. Below are some highly[…]

Want to break into events? Start by breaking the mold.

If you’re looking for resources on how to run a successful business you can choose from the millions of available books, articles, classes, videos and lectures. Or if time is of the essence you can whittle it all down to three words: Find great people. Because as we all know, the key to any[…]