Author Archives: Adam Sloyer


The Only Ego In The Room

A few weeks ago Lizz was participating in an off-site meeting with a client, someone who both she and I work closely with. Our client half-jokingly wanted to know what happened when Lizz and I didn’t agree on something, and who ultimately prevailed. I’m sure the conversation ended with Lizz[…]

Three words that became hard to say*

Every couple of months my mother informs me of an overused word or phrase that she thinks should die a slow, painful death. It is what it is. Whatever. Honestly. This past weekend she added Iconic to her blacklist. Most of the time I can’t say I disagree, though I then have to figure out a way to[…]

A picture worth 1,000 words

Sandwiched in between the aspirations of a doctor, a lawyer and an astronaut, Dana’s daughter Alyssa puts the events industry on her shoulders and carries it into a new era.

The Sequence Story

A few weeks ago Lizz and I met with a branding agency, and during the course of our conversation they asked us about the origins of the Sequence brand and our messaging. We tried to explain to them how much we (and Dana) struggled with our narrative when we launched. Part of that struggle was[…]

If you build it [right], they will come.

If you were to create a list of people most responsible for headaches in the events industry, I’m convinced Ray Kinsella would be somewhere near the top. If that name doesn’t sound familiar, you need to brush up on your sports movie trivia. And if the name still doesn’t sound familiar, I’ll throw[…]

Night at the Museum

Last night we had the opportunity to produce the 2014 Merit Awards Dinner for the Women’s Bond Club, over 800 guests coming together to recognize women’s achievements in finance. This is an event we’ve been producing for over a decade, and for the second consecutive year it took place at the[…]

Why life is Awesome. (Even when it’s not.)

As I sit on my couch tonight at 10PM, there is one thought and one thought only that crosses my mind: I made it. I’m sure most people can relate, today was one of those days that just could not end soon enough. Like a perfect storm, I had bad news coming at me from all directions in all parts of[…]

My step-brother’s newfound fame (and what that has to do with DVR’ing the Super Bowl)

“Holy Shit”. That was the subject of the email I received from my father on Friday morning. The message was a link to a YouTube video, a video that inexplicably showed my step-brother Ian starring in Bud Light’s primary Super Bowl advertisement. We had heard rumors that Ian was going to be[…]

Bucking the Trend

Every morning on my way in to the office I get my coffee from the same place, a Starbucks on 42nd and Madison. I've been going there for a couple of years now and a few of their baristas have been there at least that long. As a long-term customer I get the usual perks: my coffee's waiting for me by[…]

SEQ turns 2! (and why we missed it)

Last week, Sequence turned two years old. Normally this would have been certain cause for immediate celebration but truthfully I don't think any of us remembered, and if we did happen to remember I'm quite sure that no one would have cared. We were busy prepping for three events this week, the last[…]