Many of us remember the rise of the adorable Pikachu during high school (ok some of us during college, and some of us — gulp —during elementary school!), so it’s true when they say that everything comes back into style. This summer it’s not just the chunky platform sandal, but also those lovable and nerdtastic Pokémon.  

Magikarp-in-Pokemon-GOOur friends at HSMAI explained this phenomenon better than we ever could and have a message for their membership as to why this recipe for lobby loitering could even help their revenue and marketing efforts. On the events side, we can’t wait for our first client request for a Poké Stop!

Happy hunting!