As event pros, we can certainly imagine the massive undertaking that designing and producing an event so central to a nation’s history and which illustrates democracy itself must be. While this week’s inauguration was unique for a number of reasons, it stayed true to its legacy with visual and ceremonial events, while bringing together unique virtual and social media elements to showcase and honor a 200+ year tradition. Put more simply, the 2021 Inauguration did not disappoint despite the unique circumstances.
While there were no shortage of inspiring moments, and enough Bernie memes to last a lifetime, our favorite event production element was most certainly the Field of Flags, with 200,000 U.S. flags filling the National Mall and representing those that could not attend the inauguration in person. In the evening, the Field of Flags installation was lit up by 56 pillars of light, representing the 50 U.S. states, Washington DC, and the five U.S. territories. The installation reflected “a commitment to an inclusive and safe event that everyone can enjoy from their home”, and a powerful portrayal of the “America United” inaugural theme.
The Field of Flags also created a way to give back, with individuals having a chance to be a “symbolic sponsor” of a flag. With a sponsorship, each individual was able to select one of 95 partner organizations, to which proceeds of the purchase would be donated. From the commitment to inclusiveness and the stunning visuals, to the safety and charitable tie in, we loved everything about the Field of Flags!
Other Noteworthy Moments:
The 2021 Inauguration was an exceptionally produced event – especially given the circumstances. It was fun to watch along from our homes, though we would have much preferred to be on-site (behind the curtain, with radio and clipboard in-hand).