How to Elevate Your Event's Impact With Purposeful Swag

At the 2024 POSSIBLE Conference in Miami, SEQ client GumGum wanted its on-site activation to stand out and drive home its brand mission every step of the way. One of the ways they did that? Swag!

How to Prepare for Unexpected Weather at Events

As event producers, we always hope for perfect weather—but Mother Nature often has her own plans. With spring on the horizon, it's crucial to prepare for everything from lingering winter chills to unexpected spring showers to unseasonably warm days.

10 Ways to Create a Stage Design That Makes a Major Impact

The stage is more than just a physical space—it's often the focal point of the entire event, not to mention the area most likely to show up in professional and guest photographs. Getting the stage design right means you can keep your audience hooked, make your content pop, and seriously up the vibe[…]

Why Strategy Is Crucial When Planning an Employee Engagement Event

Recent studies have highlighted an interesting shift: Today's consumers, particularly younger generations, are increasingly drawn to experiences above all else.

What’s Working Now in Experiential Marketing

In the ever-evolving landscape of events and sponsorships, brands have long been leaning into experiential strategies to more effectively engage consumers and attendees.

7 Tips for Planning an Effective Anniversary Event

Recently, SEQ was tasked with putting together a 25th-anniversary celebration for a financial firm. We kicked off the project with a strategy-focused discovery process, ensuring that every decision we make during planning a year’s worth of events addresses the core question of "why?" This allowed[…]

7 Creative Trends We’re Excited About for 2025

As 2025 kicks off, the event industry is buzzing with fresh trends and exciting innovations. At Sequence, we’ve been closely tracking these developments, blending industry forecasts with real-world insights and ideas from our wildly creative team members.

9 Strategies to Turn Your Fundraiser Into a Year-Long Success

For many nonprofits, live events and galas serve as the cornerstone of their annual fundraising strategy. These gatherings bring in crucial funds through on-site donations, auctions, and sponsorships. However, if the impact of your event ends the moment the last guest walks out the door, you’re[…]

What Team SEQ Is Thankful for This Year

5 Things Team SEQ Is Thankful for This Year

Why Live Events Are Crucial in the Creator Economy

In recent years, the creator economy — a marketing model where creators or influencers use social media and other digital platforms to create content, engage with their audiences, and most importantly, monetize their creations — has exploded into a powerful ecosystem. This shift has totally changed[…]