6 Things to Think About When Choosing a Name for Your Conference

What’s in a name? When it comes to event branding: a lot!

6 Former Interns Reflect on Their Time at Sequence

The Thanksgiving season always allows us reflect on the things we’re most grateful for—and at Sequence, much of that is centered on our incredible team. And that includes our interns, both current and former!

Brand Crush: All-Things Nostalgia

Typically, our “Brand Crush” series spotlights standout companies that are thinking outside of the box and using innovative strategies to connect with consumers—particularly through events and experiential activations. But this season, our crush isn’t as much on one particular brand as it is on a[…]

How to Identify (and Appeal to) Your Event’s Target Audience

How to Get the Most Out of Your Event’s Breakout Sessions

One of the greatest benefits of live events? The irreplaceable connections, networking opportunities, and insights that arise when you gather a bunch of eager minds in the same room. But whether it’s a large conference or even a smaller corporate gathering, those magical moments don’t typically[…]

The Importance of Creativity & Design

There are certain things you can always expect from a SEQ event, like well-handled logistics, seamless budget management, engaging programming, and nitty-gritty details that all relate back to an event’s mission. But one of the biggies? A non-negotiable emphasis on creativity and design—that goes[…]

How to Choose the Ideal Event Venue

One of the most crucial decisions Team SEQ makes in the event planning process? Finding the perfect venue. Booking the right space sets the tone for the entire gathering, and by carefully considering an event's needs, ideal location, budget, logistics, and overall vibe, we can make an informed[…]

5 Ways to Level Up Your Next Investor Conference

When my event production company, Sequence, was founded in the fall of 2011, our very first client was a prominent NYC hedge fund. We produced its investor conference just a few months later, the first large-scale event under our belt. 2023 saw us overseeing that same conference for the 12th[…]

What's Working Now in Trade Show Booths

At SEQ, we love to think outside the box. It’s something we did literally this past spring for the parcelLab booth at Shoptalk in Las Vegas! Our third booth design for the software company cleverly played on the phrase “outside the box,” pulling in puzzles, shapes, and pops of color to give the[…]

Brand Crush: BÉIS