Classic brands go the insta-route

Taking a page from the Museum of Ice Cream playbook, a few classic brands brought a modern twist to their promotions for the 2017 Holiday season. Will these social-media-centric exhibits and pop-ups change your perceptions?

Reflections as SEQ turns Six

We were producing an event last month and Blake Irving, CEO of GoDaddy was being recognized as CEO of the Year. Blake has run GoDaddy for the past five years, and though he’s retiring at the end of 2017 I’ve always admired his leadership style, priorities and values (you can find a good summary[…]

5 Ways to Create a Celebration Where Everyone Wins

Every year your office holiday party probably checks the same boxes: drinks (check), food (check), entertainment (check).

Diner En Blanc: A Great Party We Didn’t Plan

Courtesy of Sai Mokhtari/Gothamist

5 Insta-worthy Cocktails to Stave Off the End-of-Summer Blues

We’re pretty sure we blinked and the summer sped by. Soon our Instagram feeds will give way from #poolsidebeverages to #hottoddyorbust. The only thing keeping us from despair over the fleeting summer is the promise of these Insta-worthy winter cocktails:

The Evolution of the Wow Moment

As someone who takes an interest in both words and marketing, I’ve always been somewhat fascinated by eponyms.  After all, there’s probably no greater marketing feat than a company that's able to turn its brand name into a common language verb or noun.   Before anyone could ever xerox a document,[…]

10 NYC Holiday-Party-Ready Venues

Yep, we’re talking Holiday Parties again. Our M.O. is to plan ahead ;)

TeamSEQ Summer '17 Faves

Team SEQ loves our New York City summers - rooftops, outdoor performances, Coney Island, Ample Hill Ice Cream, baseball games, what’s not to love*? From NYC and beyond, check out what Team SEQ most loves about Summer 2017...

5 Tips for Planning an Awesome Holiday Party*

*without blowing your budget

Top Tony Takeaways

This past week I checked a major item off my bucket list when I worked on the American Theatre Wing’s 71st Annual Tony Awards. Here are my top three Tony Takeaways from this year’s broadcast: