Typically, our “Brand Crush” series spotlights standout companies that are thinking outside of the box and using innovative strategies to connect with consumers—particularly through events and experiential activations. But this season, our crush isn’t as much on one particular brand as it is on a[…]

One of the greatest benefits of live events? The irreplaceable connections, networking opportunities, and insights that arise when you gather a bunch of eager minds in the same room. But whether it’s a large conference or even a smaller corporate gathering, those magical moments don’t typically[…]

There are certain things you can always expect from a SEQ event, like well-handled logistics, seamless budget management, engaging programming, and nitty-gritty details that all relate back to an event’s mission. But one of the biggies? A non-negotiable emphasis on creativity and design—that goes[…]

One of the most crucial decisions Team SEQ makes in the event planning process? Finding the perfect venue. Booking the right space sets the tone for the entire gathering, and by carefully considering an event's needs, ideal location, budget, logistics, and overall vibe, we can make an informed[…]

When my event production company, Sequence, was founded in the fall of 2011, our very first client was a prominent NYC hedge fund. We produced its investor conference just a few months later, the first large-scale event under our belt. 2023 saw us overseeing that same conference for the 12th[…]

At SEQ, we love to think outside the box. It’s something we did literally this past spring for the parcelLab booth at Shoptalk in Las Vegas! Our third booth design for the software company cleverly played on the phrase “outside the box,” pulling in puzzles, shapes, and pops of color to give the[…]

Leading up to Super Bowl LVII, our friends at Weber Shandwick invited Sequence to collaborate with their client Danone—a leading multi-local food and beverage company—on a memorable press experience. We quickly knew that making an impression on busy journalists, in a time they’d be pulled in a[…]

We know, we know: You’re gearing up for a fun summer and aren’t quite ready to think about the cold-weather months! But believe it or not, ‘tis the season to start planning your organization’s holiday party.