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5 Tips for Guiding Your Event Guests

At the foundation of all memorable event experiences are the usual suspects: what guests see, feel, hear and taste. What often gets overlooked is the critical science of how guests move through the event experience. Whether it’s the arrival moment, ensuring guests explore all your event has to[…]

5 Tips for Creating the Perfect Lighting Look

Lighting is the icing on your proverbial event cake. It can change the entire experience, look, and vibe of an event. You can spend all the money in the world on an entrance, backdrop, or other décor piece but if people can’t actually see it pop it will fall flat. Our SEQ Production Team spends a[…]


As Event Designers & Producers, we often deep-dive into a brand so we can bring it to life via a live experience. We love getting to know brands and using what we learn to think creatively and strategically around their goals — it’s our happy place!  When we began working with Klarna in early 2018[…]

The 2019 Oscars: No Host is the Most

Image: Valerie Macon/AFP/Getty Images Last Monday morning our very own Liz Carroll gave the 2019 Oscars an “A” grade in BizBash’s roundup, applauding the results of the show going hostless for the first time in thirty years. Liz’s commentary inspired us to dig deeper into the topic and weigh in on[…]

Lessons from Rent (Not So) Live


Dancing into the Production of The 2018 HSMAI Adrian Awards

In Event Production, we always try to creatively solve challenges and make our events better and better. 

5 Tips to Ensure Clients are Happy with Events

I remember the night I learned that a successful event wasn't the pinnacle of success. It was 12 years ago at the Rainbow Room producing a prominent awards show, and the audio-visual company we hired was a complete disaster. Major setup delays got us off on the wrong foot, persistent sound issues[…]

SEQ Sips: The Summer Tropical Trend Report

Summer is already half way through and we are no strangers to the latest summer trend sweeping NYC— Tropical Outdoor Getaways!  Of course relaxing, tropical settings are not what you think of when pondering where to get your next drink in the concrete jungle.  However, clever bar owners are[…]

Reviewing Bruce on Broadway

Bruce Springsteen’s self-titled Springsteen on Broadway opened this past October at the 975-seat Walter Kerr Theater and quickly became one of the hottest tickets on the Great White Way. Billed as “an intimate night with Bruce, his guitar, a piano, and his stories,” The Boss received a Special Tony[…]