The value of Sponsorship for Virtual Events

We’re seeing the wheel starting to turn as more and more organizations wrap their heads around virtual events as a solution to keep things moving now. As we’ve been coaching our clients on their virtual event needs we have heard a number of them voice concern over retaining a sponsor who had signed[…]

Pre-Covid Successful Social Media Fundraising Challenges

20 years ago, non-profit organizations relied entirely on traditional galas and grassroots efforts to hit annual goals and get their messages out to the masses. These were the days of knocking on doors, mailers and emotionally rousing telethons.

5 Ways Team SEQ is Helping clients switch to virtual

Designing and producing virtual events has become a necessity — often in short order.  We’re fortunate that many of the services we have always provided to our clients are still the foundation for a successful virtual experience. Whether it’s sourcing the right technological solution, understanding[…]

7 Observations on Virtual Meetings from the Attendee’s POV

We’ve all been in A LOT of virtual meetings and webinars the last few weeks, both big and small. We’ve experienced some awkward moments and probably had some technical difficulties. Here are a few things we have observed from the participant’s POV which can hopefully help us all make these[…]

5 Questions to Help Set Your Virtual Event Up for Success

We’ve addressed a number of emerging event trends in our most recent newsletters, but no trend is currently more prevalent than virtual events.  Many planners and marketers are looking to online events to fill the live void, and there is no shortage of technology platforms to choose from. As you[…]

EVENTS AND COVID-19: Creative Company Pivots

The event industry is multi-faceted; that’s why we love it! In this moment of greater need, we have been blown away by the innovations and service pivots by our industry friends. Please join us in a round of applause for these partners (and many more) who are doing good, bringing innovation &[…]

Events and Covid-19: Smart Tech Solutions

There is no shortage of tech, online and virtual event solutions these days, and it seems like more surface daily.  While there’s no one-size-fits-all provider, the good news is that there are customized solutions to fit each client’s needs.  Here are just a few that we’re impressed with.

Why the events industry will be back -- and stronger than ever.

Events are a nice to have, not a need to have.  I’ve been in the events industry for almost 20 years and that declaration has followed me wherever I’ve gone.  Colleagues, peers and clients have all said it to me, and in turn I have said it to colleagues, peers and clients.  In some ways, of course,[…]

Repurposing Materials from your Cancelled Event(s)

The past few weeks have seen a number of last minute event cancellations and postponements, with many more to follow.  While there’s been a good deal of talk around force majeure, attendee communication and event logistics, waste and sustainability aren’t always at the forefront of conversation.[…]

Daily COVID-19 and the events industry: what you need to know

With the rapid news and development surrounding COVID-19, Sequence is working diligently to keep ourselves and our clients educated on all things event-related.  With so much content being circulated online, we thought we could help the events community by sharing a daily list of links and[…]