5 Tips for Planning Engaging Press Events

Leading up to Super Bowl LVII, our friends at Weber Shandwick invited Sequence to collaborate with their client Danone—a leading multi-local food and beverage company—on a memorable press experience. We quickly knew that making an impression on busy journalists, in a time they’d be pulled in a[…]

6 Holiday Party Predictions for 2023

We know, we know: You’re gearing up for a fun summer and aren’t quite ready to think about the cold-weather months! But believe it or not, ‘tis the season to start planning your organization’s holiday party.

Planning Inclusive Events for LGBTQIA+ Attendees

At Team SEQ, we firmly believe that everyone deserves to feel respected, valued, and safe at our events. It’s not just the right thing to do—it’s also good for business, and can benefit every aspect of the gathering by allowing all attendees to participate freely and fully.

Areas Of Your Event Budget That Should Never Be Sacrificed

2023 Is the Year to Lean Into Strategy In Events. Here’s How.

6 Smart Tips for Working With Keynote Speakers

Are You Launching a New Event? Here's Where to Start

What was the Buzz at Shoptalk 2023?

Shoptalk 2022 was a celebration of being back together in-person. The excitement in the air was undeniable as guests reunited after two long years of not seeing each other. I wasn’t sure what to expect heading into Shoptalk 2023 given the current economic climate, the regional banking challenges,[…]

Five Ways AI Will Disrupt the Events Industry

7 Smart Ways to Get Guests Interacting at Your Next Event