When my event production company, Sequence, was founded in the fall of 2011, our very first client was a prominent NYC hedge fund. We produced its investor conference just a few months later, the first large-scale event under our belt. 2023 saw us overseeing that same conference for the 12th[…]

Editor’s Note: This post was written by Sequence CEO Adam Sloyer, with love and support from Sequence’s other two co-founders: Lizz Torgovnick and Dana Lowenfish.

I’ve learned my lesson about gazing into the crystal ball. None of us truly know what to expect from the event industry in 2023 — but I do have some educated guesses based on recent experiences, and Sequence’s 11+ years in business.

Editor’s Note: This article was originally featured by BizBash on September 2, 2020. A link to that story can be found here. While we all eagerly await a return to in-person events, it’s safe to say that virtual events are here for the long haul. As more organizations and brands accept and explore[…]

Events are a nice to have, not a need to have. I’ve been in the events industry for almost 20 years and that declaration has followed me wherever I’ve gone. Colleagues, peers and clients have all said it to me, and in turn I have said it to colleagues, peers and clients. In some ways, of course,[…]

When working with organizations to produce annual galas, the greatest accomplishment usually leads to the most sizable challenge: How do we make next year’s event even better?! This directive can manifest itself in a variety of ways, but the most common is usually through the stage program. For[…]

As I look back on the past eight years, Sequence has been a wild ride and an action-packed adventure. It’s been filled with triumphs, like the night we produced our first event (thanks, LinkedIn), the day we were recognized as a Great Place to Work, or the day I guest lectured at Cornell on Event[…]