Author Archives: Adam Sloyer


10 Rules for a Successful Virtual Event

Editor’s Note: This article was originally featured by BizBash on September 2, 2020. A link to that story can be found here.    While we all eagerly await a return to in-person events, it’s safe to say that virtual events are here for the long haul. As more organizations and brands accept and[…]

Why the events industry will be back -- and stronger than ever.

Events are a nice to have, not a need to have.  I’ve been in the events industry for almost 20 years and that declaration has followed me wherever I’ve gone.  Colleagues, peers and clients have all said it to me, and in turn I have said it to colleagues, peers and clients.  In some ways, of course,[…]

5 Ways to Elevate Your Non-Profit Gala’s Program

When working with organizations to produce annual galas, the greatest accomplishment usually leads to the most sizable challenge: How do we make next year’s event even better?! This directive can manifest itself in a variety of ways, but the most common is usually through the stage program. For[…]

Reflections as Sequence Turns 8

As I look back on the past eight years, Sequence has been a wild ride and an action-packed adventure.  It’s been filled with triumphs, like the night we produced our first event (thanks, LinkedIn), the day we were recognized as a Great Place to Work, or the day I guest lectured at Cornell on Event[…]

The Missing Ingredient in Team Success

Editor’s Note: This blog is about one of our employees, and it may or may not embarrass her. Apologies in advance, Carolyn.

5 Tips to Ensure Clients are Happy with Events

I remember the night I learned that a successful event wasn't the pinnacle of success. It was 12 years ago at the Rainbow Room producing a prominent awards show, and the audio-visual company we hired was a complete disaster. Major setup delays got us off on the wrong foot, persistent sound issues[…]

5 Ways to Add Branding to Events Without Breaking the Bank

Excitement is high. Imagination is the only limitation. It’s an event producer’s utopia, otherwise known as branding on a big budget. In a stunning revelation, having lots of money to spend on an event is fantastic. Often times though, more cash isn’t in the cards. This might mean you need to[…]

Reflections as SEQ turns Six

We were producing an event last month and Blake Irving, CEO of GoDaddy was being recognized as CEO of the Year. Blake has run GoDaddy for the past five years, and though he’s retiring at the end of 2017 I’ve always admired his leadership style, priorities and values (you can find a good summary[…]

The Evolution of the Wow Moment

As someone who takes an interest in both words and marketing, I’ve always been somewhat fascinated by eponyms.  After all, there’s probably no greater marketing feat than a company that's able to turn its brand name into a common language verb or noun.   Before anyone could ever xerox a document,[…]

5 Tips to Enhance Your Event Security

Dwight Eisenhower was famous for his productivity strategy, and his matrix is still a common reference for time management today.  One of the quadrants in this matrix is ‘important, but not urgent’ and that concept is always top of mind for me when I think about event security.  Today’s world[…]