Author Archives: Adam Sloyer


5 Tips to Ensure Clients are Happy with Events

I remember the night I learned that a successful event wasn't the pinnacle of success. It was 12 years ago at the Rainbow Room producing a prominent awards show, and the audio-visual company we hired was a complete disaster. Major setup delays got us off on the wrong foot, persistent sound issues[…]

5 Ways to Add Branding to Events Without Breaking the Bank

Excitement is high. Imagination is the only limitation. It’s an event producer’s utopia, otherwise known as branding on a big budget. In a stunning revelation, having lots of money to spend on an event is fantastic. Often times though, more cash isn’t in the cards. This might mean you need to[…]

Reflections as SEQ turns Six

We were producing an event last month and Blake Irving, CEO of GoDaddy was being recognized as CEO of the Year. Blake has run GoDaddy for the past five years, and though he’s retiring at the end of 2017 I’ve always admired his leadership style, priorities and values (you can find a good summary[…]

The Evolution of the Wow Moment

As someone who takes an interest in both words and marketing, I’ve always been somewhat fascinated by eponyms.  After all, there’s probably no greater marketing feat than a company that's able to turn its brand name into a common language verb or noun.   Before anyone could ever xerox a document,[…]

5 Tips to Enhance Your Event Security

Dwight Eisenhower was famous for his productivity strategy, and his matrix is still a common reference for time management today.  One of the quadrants in this matrix is ‘important, but not urgent’ and that concept is always top of mind for me when I think about event security.  Today’s world[…]

Can't You See?

Over the past couple of months we’ve been talking to an organization about a sizable milestone event that they're hosting next year.  From the onset I felt like we were a good fit for the project, but the bid process played out in a fairly standard capacity.  We submitted an initial proposal, we[…]

5 Tips for Weathering an Event Storm

If you work in events and have a prevailing feeling that the weather gods hate you, I’ve got some good news: they don’t.  Actually the chances are quite strong that they don’t even know you (most of the time they’re pre-occupied with cursed sports franchises and family vacations).  The more likely[…]

The Rules of Engagement

The key to any successful event always starts with the same basic question: What does success look like?  While metrics for success vary based on the event and stakeholders, there’s one measure that’s a requirement.  In the world of events, engagement is king.  Regardless of why you’re gathering[…]

My Middle Child

I have three kids. AJ, seven, is sharp, super competitive and hyper-focused.  Abby, four, is easy-going, imaginative and affectionate.  While AJ and Abby can both have their moments, my middle child is easily the most difficult.  Turning five in October, the middle one is unpredictable, incredibly[…]

A Measure of True Success

Last night I was at a networking event, and as usual one question was asked more than any other: 'How’s business?' Akin to ‘How are you?’ most people really don’t care about the answer, but it’s probably for the best as I never know how to thoughtfully respond anyway. Are we busy? Yes. Would we[…]