Today we — like many in the brand & consumer tech orbit — woke up excited to attend what we thought would be a ground-breaking revolutionary virtual event experience put on by the pros at Shoptalk - the premiere event for retail, brand & consumer tech.

We’re seeing the wheel starting to turn as more and more organizations wrap their heads around virtual events as a solution to keep things moving now. As we’ve been coaching our clients on their virtual event needs we have heard a number of them voice concern over retaining a sponsor who had signed[…]

20 years ago, non-profit organizations relied entirely on traditional galas and grassroots efforts to hit annual goals and get their messages out to the masses. These were the days of knocking on doors, mailers and emotionally rousing telethons.

Designing and producing virtual events has become a necessity — often in short order. We’re fortunate that many of the services we have always provided to our clients are still the foundation for a successful virtual experience. Whether it’s sourcing the right technological solution, understanding[…]

We’ve all been in A LOT of virtual meetings and webinars the last few weeks, both big and small. We’ve experienced some awkward moments and probably had some technical difficulties. Here are a few things we have observed from the participant’s POV which can hopefully help us all make these[…]

We’ve addressed a number of emerging event trends in our most recent newsletters, but no trend is currently more prevalent than virtual events. Many planners and marketers are looking to online events to fill the live void, and there is no shortage of technology platforms to choose from. As you[…]