Brand Crush: Warby Parker

If you’ve read our other brand crush blogs, you know we’re suckers for brands with a unique style and voice backed by a charitable mission. This month we are highlighting the reasonably-priced designer eyewear brand, Warby Parker. The founders of Warby Parker were students at Wharton School of[…]

5 Ways to Elevate Your Conference With Experiential

When working with our clients on both one-off and annual conferences, the goal is always the same: keep the creative fresh and engaging. To make this happen, Sequence’s experiential-minded team is constantly researching, brainstorming and experimenting to make sure we’re ahead of the curve on the[…]

5 Ways to Elevate Your Non-Profit Gala’s Program

When working with organizations to produce annual galas, the greatest accomplishment usually leads to the most sizable challenge: How do we make next year’s event even better?! This directive can manifest itself in a variety of ways, but the most common is usually through the stage program. For[…]

Our 5 Favorite Event-Ready Food Action Stations from the 2019 Bryant Park Holiday Markets

With our SEQ headquarters right on the outskirts of Bryant Park, we found ourselves counting down the days until the Bryant Park Holiday Market opened for business. Since then,  we've caught ourselves taste testing everything - for research purposes of course. From these tasty outings, we've[…]

5 Tips for Planning Sustainable Events

Practicing sustainability in your everyday life is important.  As an event producer however, where your plans and ideas can impact thousands of people in a single day, attention to environmental impact is critical. Consider this: the typical conference attendee produces 1.89kg of waste, per day.[…]

Reflections as Sequence Turns 8

As I look back on the past eight years, Sequence has been a wild ride and an action-packed adventure.  It’s been filled with triumphs, like the night we produced our first event (thanks, LinkedIn), the day we were recognized as a Great Place to Work, or the day I guest lectured at Cornell on Event[…]

Team SEQ’s 5 Favorite Ideas from BizBash Live!

Every year Team SEQ looks forward to our visit to BizBash Live New York, one of the largest event conferences and trade shows in the country. There’s lots to see and experience at BizBash, but we’re there for one reason and one reason only: NEW IDEAS! (oh, and the SWAG - did we mention the[…]

Brand Crush: Think Rosie

  Scrolling through my instagram feed, I tend to rapidly click through stories to see if anything catches my eye. While looking at a favorite biz mama feed @HeyMamaCo recently I saw a beautiful simple graphic that happened to contain one word: the name of my daughter, Rosie.

5 Spooky Halloween Brand Activations We Love

Most people circle 10/31 on their calendars for the costumes and candy, but in the world of events the spooky celebration also brings with it another fun treat: super-creative brand experiential. So, in between the skeletons and sweets we hope you enjoy five of our favorite Halloween brand[…]

Ringing in 2020 with a Roaring 20’s Themed Holiday Party

This New Year’s Eve when the clock strikes midnight the sparkles will shine brighter, the champagne will flow faster and it will be 2020 (how is that possible?!). It’s not every day -- er, year -- you get to welcome in a new decade with the perfect theme. We’re excited to create as many prohibition[…]