As Event Designers & Producers, we often deep-dive into a brand so we can bring it to life via a live experience. We love getting to know brands and using what we learn to think creatively and strategically around their goals — it’s our happy place!  When we began working with Klarna in early 2018[…]

The 2019 Oscars: No Host is the Most

Image: Valerie Macon/AFP/Getty Images Last Monday morning our very own Liz Carroll gave the 2019 Oscars an “A” grade in BizBash’s roundup, applauding the results of the show going hostless for the first time in thirty years. Liz’s commentary inspired us to dig deeper into the topic and weigh in on[…]

Lessons from Rent (Not So) Live


Dancing into the Production of The 2018 HSMAI Adrian Awards

In Event Production, we always try to creatively solve challenges and make our events better and better. 

5 Tips to Ensure Clients are Happy with Events

I remember the night I learned that a successful event wasn't the pinnacle of success. It was 12 years ago at the Rainbow Room producing a prominent awards show, and the audio-visual company we hired was a complete disaster. Major setup delays got us off on the wrong foot, persistent sound issues[…]

SEQ Sips: The Summer Tropical Trend Report

Summer is already half way through and we are no strangers to the latest summer trend sweeping NYC— Tropical Outdoor Getaways!  Of course relaxing, tropical settings are not what you think of when pondering where to get your next drink in the concrete jungle.  However, clever bar owners are[…]

Reviewing Bruce on Broadway

Bruce Springsteen’s self-titled Springsteen on Broadway opened this past October at the 975-seat Walter Kerr Theater and quickly became one of the hottest tickets on the Great White Way. Billed as “an intimate night with Bruce, his guitar, a piano, and his stories,” The Boss received a Special Tony[…]

A First for Everything: Producing the First-Ever Private Reception at the Oculus World Trade Center

In almost any other venue, a two-hour cocktail reception for 300 people wouldn’t warrant the batting of an eye. However when you situate that reception in the center of New York City’s newest public transportation hub, things get tricky.  Add in the tail-end of rush hour and the fact that it was[…]

5 Ways to Add Branding to Events Without Breaking the Bank

Excitement is high. Imagination is the only limitation. It’s an event producer’s utopia, otherwise known as branding on a big budget. In a stunning revelation, having lots of money to spend on an event is fantastic. Often times though, more cash isn’t in the cards. This might mean you need to[…]

Classic brands go the insta-route

Taking a page from the Museum of Ice Cream playbook, a few classic brands brought a modern twist to their promotions for the 2017 Holiday season. Will these social-media-centric exhibits and pop-ups change your perceptions?