Study after study proves the value of face-to-face gatherings—but sometimes, securing executive buy-in for hosting a meeting or event can be a challenge. With tight budgets, busy teams, and a cautious approach to spending, getting approval from the C-suite is often an uphill battle.

At Sequence Events, creativity isn’t just something we strive for—it’s the very essence of who we are and what we do! Whether we’re orchestrating a grand gala or an intimate corporate conference, our team is constantly fueled by inspiration from both personal passions and professional experiences.

A great welcome reception isn’t just a warm-up—it’s your big chance to kick off the event with a bang! This is where you set the tone for the rest of the event, build excitement, and get those networking vibes flowing. So, how do you make sure your reception is more than just an obligatory opener?[…]

Planning an event isn’t just about creating memorable experiences; it’s also about being ready for the unexpected. From sudden weather changes and tech glitches to medical emergencies and security issues, event planners also need to be top-notch crisis managers.

In just its sophomore year, the POSSIBLE conference has become a powerhouse in the marketing sphere, notching a 40% surge in attendanceand drawing comparisons to the illustrious Cannes Lions festival.

Looking for the secret ingredient to a flawless event? Remember: It's not just about what guests actually see—it's also about who's behind the scenes.

Getting the right people in the right room is a major component of hosting a successful event. But it’s also only half of the battle. Once they’re there, how do you ensure they get the most out of their experience—and help facilitate those serendipitous interactions that make live events so magical?

A sales kick-off (SKO) event is a prime chance for companies to fire up their sales teams, set the tone for the year, and get everyone on the same page. This is especially crucial in an increasingly remote-first world, when teams are scattered around the country or even the world.

Nonprofit events—from galas and fundraisers to conferences, summits, and employee engagement initiatives—serve as crucial platforms for advancing an organization’s mission, engaging with the community, and generating essential funding.