As the Delta variant of COVID-19 makes its rounds, Team SEQ is once again helping our clients reassess their event plans in order to adjust to new health and safety guidelines, and the ever-changing landscape of guest experience. 

It’s no secret Team SEQ admires and adores LEGO, and we've been fortunate to have had the opportunity to work with them extensively over the years. Since 2014 we’ve partnered with LEGO to produce product launches, consumer experiences, and more! We’ve loved working with a legendary brand like LEGO,[…]

With the Delta variant on everyone’s minds, some in-person events are once again being reassessed and reimagined. While we’re all excited about a return to in-person experiences, it’s as important as ever to factor in safety and strategic planning. In the spirit of ‘planning for the worst and[…]

As an event agency, we firmly believe in the power of shared experiences and the positive impact they have on our clients’ brands, guests, and larger objectives. The numbers don’t lie. One study found that 97% of marketers agree that events have a major impact on achieving business outcomes, with[…]

As restrictions ease and more companies have employees returning to the office, there’s been a renewed focus on employee engagement. Employee engagement has always been important but never more so than now, as many companies look to transition away from some level of remote work and promote the[…]

Last month, the Wall Street Journal’s Future of Everything Festival brought together revolutionary minds for 3+ days of unscripted interviews, interactive workshops and an in-person experience (which Team SEQ was proud to be a part of!). Fresh off a complex, hybrid event that brought together over[…]

Hybrid events — an event with both an in-person and virtual component — are trending, as Team SEQ discussed last week. While one of the main reasons hybrid events are on the rise is that the format allows for Covid safety as we baby step back into fully in-person, that’s not the only reason![…]

In-person events are making a comeback for Summer 2021 and Team SEQ is here for it! While many of our clients are interested in hosting their next event fully in-person, a number are still considering a virtual component for attendees with varying levels of comfort (and a virtual element means a[…]

With the recent progress in the US and easing of restrictions on in-person events, many of our clients are eager to safely move forward and bring back a focus on exceptional food service, using culinary experiences to surprise and delight in-person audiences. 

With the CDC’s recently updated guidance and easing of restrictions for those who have been vaccinated, event pros across the country are finally feeling a sense of optimism around in-person experiences. While we’re excited about the newest developments and positive trend, Covid safety is still at[…]