A Busy Week, NBD

Sequence is having a busy week. Nothing new per se, but what we love about the bee-hive buzz of non-stop movement this week is that it feels so quintessential as to who we are as a team. It’s about action, actualization, variety, and a mix of client focus as well and Sequence-focused initiatives. 

Planning for Virtual, Live, AND Hybrid? Here’s How.

As we touched on in our blog a few weeks ago, uncertainty within events right now is still at an all-time high, often leading to shorter planning windows and truncated timelines. For our clients looking to host events later into 2021, the million dollar question still seems to be: live, virtual or[…]

Creating Impactful Virtual Experiences on Short Notice

With political, economic and pandemic uncertainty at an all-time high, Sequence is being engaged to execute virtual events within shorter time frames than ever. The days of 10-month lead times are long gone, having been replaced by 10-week planning windows — and that’s if we’re lucky! So while we[…]

The Many Options for Capturing Video Content

As we discussed in our posts about the pros & cons of pre-recording and live streaming, we want to delve more into the various options for pre-recording video content for a virtual or hybrid event as well. Also, a reminder that pre-recording and live streaming don’t have to be mutually exclusive![…]

Halloween Goes On: How Brands are Activating in the Midst of a Pandemic

With a team full of kids-at-heart, we’ve been thrilled to see that not even a global pandemic can get in the way of some creative brands activating Halloween experiences. Here are five ideas that we found to be particularly sweet and spooky!

How #TeamSEQ Brought Brooklyn Bridge Park Conservancy's First Hybrid Gala to Life

The emerging possibility in various markets to create safe hybrid events — events which combine both in-person and virtual elements — has allowed us to strategize with our clients as we redefine what “hybrid” means today and potentially for tomorrow. The most recent example is one of our favorite[…]

Tips from #TeamSEQ Technical Production

As Team SEQ continues to run at full speed with virtual events, we can see that our clients and audiences have entered into a new phase of familiarity with them as well. Whereas in March everyone was gobsmacked, April and May the brave were experimenting, June through August everyone was getting on[…]

Virtual Experiential Events: Impressive Examples and Industry Trends

As attendees continue to embrace virtual events, we as Event Producers continue to refine and reformulate how to push the envelope and make an impact. The move to virtual events has allowed so many brands to show off their creativity, particularly in the realm of experiential events. 

Our Love for Live Events

About six months ago, when the reality of the long-term pandemic set in for us, we made the decision at Sequence to fully embrace virtual events. Much of our live event experience was rooted in technical production, and so we were fortunate to have a roadmap to success through virtual. The[…]

10 Rules for a Successful Virtual Event

Editor’s Note: This article was originally featured by BizBash on September 2, 2020. A link to that story can be found here.    While we all eagerly await a return to in-person events, it’s safe to say that virtual events are here for the long haul. As more organizations and brands accept and[…]