Amidst the challenges and constraints imposed on the events industry by COVID-19, we've been consistently impressed by the innovation and creativity of event marketing leaders. Sequence has had the good fortune to partner with Group Nine Media and POPSUGAR in the virtual event space, and Lindsay[…]

We know everyone has been on the edge of their seats since last week’s first installment of pros & cons related to going live with content on a virtual event! As promised, here is a similar  rundown of pre-recording for virtual. As always, we would be happy to delve into this more during a Free 30[…]

In our many conversations with new and existing clients around virtual, one of the most frequent questions we have heard is about the approach to capturing and sharing content. Should they go out live or should they pre-record their program? The short answer is, there is no short answer :) The[…]

When producing in-person experiences it’s not uncommon to have minimal interaction with speakers leading up to an event. There may or may not be advance communication on a script or talking points, we’ll occasionally have a pre-production call, and oftentimes only a brief  soundcheck pre-event (how[…]

As many of you know, one of the things that sets Sequence apart from other agencies is the wide-range of projects we produce for a variety of corporate and nonprofit clients. This approach not only keeps things interesting for us, but it allows us to blend elements from one type of event to another[…]

While most of the country and many consumer-facing businesses are in various stages of re-opening, the event industry remains in limbo. In particular planning for the Fall has become most precarious, as organizations look to straddle the legal, safety and optical factors of in-person events. The[…]

By now, most people have realized that at the bare minimum virtual events need some form of audience participation to separate them from a standard webinar. Whether it is a chat feature, Q&A or polls, many platforms have some basic features built in to accommodate for this. As the country slowly[…]

There are live events happening all around us this week, but they’re not the ones we’re used to (and we don’t mean virtual). There are so many amazing causes and organizations out there that need help. 

Any great production starts with a great run of show (or “ROS” as the cool kids call it). This is the minute-by-minute plan for what is happening during any type of show: what is the timing, who is involved, what we are seeing, what we are hearing, what movements or transitions are taking place,[…]

The Event Leadership Institute has convened a select number of senior leaders from non-profit organizations across the US and Canada to discuss the challenges and solutions amid the disruption caused by COVID-19. Sequence CEO Adam Sloyer was asked to moderate the weekly leadership council and so[…]