Scrolling through my instagram feed, I tend to rapidly click through stories to see if anything catches my eye. While looking at a favorite biz mama feed @HeyMamaCo recently I saw a beautiful simple graphic that happened to contain one word: the name of my daughter, Rosie.

Most people circle 10/31 on their calendars for the costumes and candy, but in the world of events the spooky celebration also brings with it another fun treat: super-creative brand experiential. So, in between the skeletons and sweets we hope you enjoy five of our favorite Halloween brand[…]

This New Year’s Eve when the clock strikes midnight the sparkles will shine brighter, the champagne will flow faster and it will be 2020 (how is that possible?!). It’s not every day -- er, year -- you get to welcome in a new decade with the perfect theme. We’re excited to create as many prohibition[…]

When it comes to events, an entrance moment is your guests’ first touchpoint to the experience that lies ahead, so you better make it count! To help your event stand out from the hustle and bustle of NYC (especially for guests from out of town!), here are five tips for making your next event[…]

With the more relaxed pace of the summer season approaching, it’s a great time to focus on an outing with your team. Depending on your goals, NYC has no shortage of options. Here we’re addressing a few of our clients’ summer outing “must haves” with some thoughtful venue recommendations. Here’s to[…]

If you live in the Northeast, you’re surely no stranger to the phenomenon of the late-March blizzard. In March of 2017 Winter Storm Stella dropped 3 feet of snow on NYC and in March of 2018 Winter Storm Toby dropped nearly a foot of snow.

It’s been a busy year so far  for Team SEQ, which has given us many  opportunities to bring our A-game of innovative ideas. That means staying in-the-know on top event trends, and what’s more delectable for guests’ appetites than unique food & beverage presentations?!  Here are five eye-catching[…]

There are so many aspects of the Glossier brand that make them crushable: their beautiful website, powerful young female CEO, their “exactly what I was looking for” products, and one of the most cohesive insta-feeds out there, just to name a few! But we just have to focus on the element that spoke[…]

During the first week of my internship at Sequence, I was sleeping on the floor of my cousin’s apartment. I mention this because I think feeling like a visitor really sums up most internship experiences. When only working at a company for three months, it’s easy to convince yourself that you’re a[…]

Editor’s Note: This blog is about one of our employees, and it may or may not embarrass her. Apologies in advance, Carolyn.