Category: hybrid


5 Tips for Creating Engaging Hybrid Events

In 2022, there are more options on the table than ever before when it comes to making event attendees feel included and knocking your event experience out of the park. Hybrid events in particular — events with both in-person and virtual components — have become a popular format, which isn’t[…]

The Future of Work -- and Events

How to Keep Up with Event-Safety Covid Protocols

Over the past few years, event pros have made the most out of the shift to virtual events, and Team SEQ’s no stranger to that opportunity — designing and producing virtual experiences for clients such as TikTok, POPSUGAR, Affirm and the Center for Reproductive Rights, just to name a few. Like[…]

Planning Your Company’s Perfect Summer Outing

After curling up inside all winter, summer is the perfect time to stretch out, bask in the sun, and log some serious outdoor time. That’s also why it’s a great time to invest in employee engagement events, bringing your team together for some fun and relaxation, while at the same time showing how[…]

Five Ways Brands Can Activate Creatively During the Pandemic

You might have thought experiential brand activation would have taken a break during the pandemic. But here at Sequence, we’ve stayed focused on bringing incredible creativity to the way we approach brand activations, no matter what the format! We have a keen eye for immersive events that integrate[…]

Five Tips For Designing Brand Activations That Stand Out

If you know us, you’re aware that Team SEQ believes integrating brand identity throughout events is essential to creating an effectively impactful experience. Whether in-person, virtual or hybrid events, we design experiences where our clients’ brands are present and stand out in only the best ways!

Event Industry Predictions for 2022

While 2020 completely disrupted the events industry, 2021 didn’t provide much of a reprieve on the volatility front. We had the early-year covid lockdowns and an influx of virtual experiences, followed by the mid-year easing of restrictions and the corresponding spike in demand for in-person[…]

Planning for In-Person Events with the Emergence of Delta

With the Delta variant on everyone’s minds, some in-person events are once again being reassessed and reimagined. While we’re all excited about a return to in-person experiences, it’s as important as ever to factor in safety and strategic planning. In the spirit of ‘planning for the worst and[…]

Four Reasons To Engage An Event Agency

As an event agency, we firmly believe in the power of shared experiences and the positive impact they have on our clients’ brands, guests, and larger objectives. The numbers don’t lie. One study found that 97% of marketers agree that events have a major impact on achieving business outcomes, with[…]

Five Benefits to Hybrid Events Beyond Health & Safety

Hybrid events — an event with both an in-person and virtual component — are trending, as Team SEQ discussed last week. While one of the main reasons hybrid events are on the rise is that the format allows for Covid safety as we baby step back into fully in-person, that’s not the only reason![…]