There are certain things you can always expect from a SEQ event, like well-handled logistics, seamless budget management, engaging programming, and nitty-gritty details that all relate back to an event’s mission. But one of the biggies? A non-negotiable emphasis on creativity and design—that goes[…]

When my event production company, Sequence, was founded in the fall of 2011, our very first client was a prominent NYC hedge fund. We produced its investor conference just a few months later, the first large-scale event under our belt. 2023 saw us overseeing that same conference for the 12th[…]

In 2022, there are more options on the table than ever before when it comes to making event attendees feel included and knocking your event experience out of the park. Hybrid events in particular — events with both in-person and virtual components — have become a popular format, which isn’t[…]

Over the past few years, event pros have made the most out of the shift to virtual events, and Team SEQ’s no stranger to that opportunity — designing and producing virtual experiences for clients such as TikTok, POPSUGAR, Affirm and the Center for Reproductive Rights, just to name a few. Like[…]

After curling up inside all winter, summer is the perfect time to stretch out, bask in the sun, and log some serious outdoor time. That’s also why it’s a great time to invest in employee engagement events, bringing your team together for some fun and relaxation, while at the same time showing how[…]

You might have thought experiential brand activation would have taken a break during the pandemic. But here at Sequence, we’ve stayed focused on bringing incredible creativity to the way we approach brand activations, no matter what the format! We have a keen eye for immersive events that integrate[…]

If you know us, you’re aware that Team SEQ believes integrating brand identity throughout events is essential to creating an effectively impactful experience. Whether in-person, virtual or hybrid events, we design experiences where our clients’ brands are present and stand out in only the best ways!

While 2020 completely disrupted the events industry, 2021 didn’t provide much of a reprieve on the volatility front. We had the early-year covid lockdowns and an influx of virtual experiences, followed by the mid-year easing of restrictions and the corresponding spike in demand for in-person[…]

With the Delta variant on everyone’s minds, some in-person events are once again being reassessed and reimagined. While we’re all excited about a return to in-person experiences, it’s as important as ever to factor in safety and strategic planning. In the spirit of ‘planning for the worst and[…]