While 2020 completely disrupted the events industry, 2021 didn’t provide much of a reprieve on the volatility front. We had the early-year covid lockdowns and an influx of virtual experiences, followed by the mid-year easing of restrictions and the corresponding spike in demand for in-person[…]

With the Delta variant on everyone’s minds, some in-person events are once again being reassessed and reimagined. While we’re all excited about a return to in-person experiences, it’s as important as ever to factor in safety and strategic planning. In the spirit of ‘planning for the worst and[…]

As an event agency, we firmly believe in the power of shared experiences and the positive impact they have on our clients’ brands, guests, and larger objectives. The numbers don’t lie. One study found that 97% of marketers agree that events have a major impact on achieving business outcomes, with[…]

Hybrid events — an event with both an in-person and virtual component — are trending, as Team SEQ discussed last week. While one of the main reasons hybrid events are on the rise is that the format allows for Covid safety as we baby step back into fully in-person, that’s not the only reason![…]

In-person events are making a comeback for Summer 2021 and Team SEQ is here for it! While many of our clients are interested in hosting their next event fully in-person, a number are still considering a virtual component for attendees with varying levels of comfort (and a virtual element means a[…]

With the CDC’s recently updated guidance and easing of restrictions for those who have been vaccinated, event pros across the country are finally feeling a sense of optimism around in-person experiences. While we’re excited about the newest developments and positive trend, Covid safety is still at[…]

At Sequence, we love the hustle and bustle of in-person events, and that will never change. Our entire team is ready to turn the page on a fully-virtual, fully-remote event calendar and look to hybrid and live coming back safely. That said, the past year has given us an invaluable opportunity to[…]

As event restrictions start to lift across parts of the country, many people are wondering how to plan the best event for their audience this summer. If you are curious about planning a live outdoor, or indoor/hybrid summer event, we’ve got you covered!

Event-related COVID-19 restrictions continue to evolve almost daily, but don’t worry, Sequence is here to help! As a global events agency, we are keeping an eye on the latest updates on indoor gatherings and event guidelines and want to share updates from three major cities with you today. You’ll[…]

At Sequence, we understand that diversity is crucial for a successful and vibrant events industry (the more unique points of view in the mix, the better!). While the current landscape is more challenging in our industry today than ever before, we know that the barriers for BIPOC (Black, Indigenous,[…]