Category: live


Brand Crush: Reddit

Reddit’s “Explorers Club” at Cannes Lions 2022

5 Tips for Maximizing Your Event Marketing Plan

Why Your Event Needs a Strong Visual Identity

Having a strong visual identity isn’t just about aesthetics; it's about creating an environment that fosters connection, communication, and lasting memories for your attendees, while also reinforcing a brand’s key messaging and values.

How to Effectively Integrate Sponsors at Your Next Conference

Let’s face it: Hosting an event can be expensive—and ticket sales aren’t always enough to offset costs. That’s where sponsorships come in.

Future Forecast: 7 Event Industry Predictions for 2024

As we say goodbye to another year, it feels like we’re on the cusp of something really exciting in the event world—this intersection of innovation and tradition, where emerging technologies and timeless human connections are converging to redefine our industry. But in this ever-changing landscape,[…]

6 Former Interns Reflect on Their Time at Sequence

The Thanksgiving season always allows us reflect on the things we’re most grateful for—and at Sequence, much of that is centered on our incredible team. And that includes our interns, both current and former!

Brand Crush: All-Things Nostalgia

Typically, our “Brand Crush” series spotlights standout companies that are thinking outside of the box and using innovative strategies to connect with consumers—particularly through events and experiential activations. But this season, our crush isn’t as much on one particular brand as it is on a[…]

How to Identify (and Appeal to) Your Event’s Target Audience

How to Get the Most Out of Your Event’s Breakout Sessions

One of the greatest benefits of live events? The irreplaceable connections, networking opportunities, and insights that arise when you gather a bunch of eager minds in the same room. But whether it’s a large conference or even a smaller corporate gathering, those magical moments don’t typically[…]

How to Choose the Ideal Event Venue

One of the most crucial decisions Team SEQ makes in the event planning process? Finding the perfect venue. Booking the right space sets the tone for the entire gathering, and by carefully considering an event's needs, ideal location, budget, logistics, and overall vibe, we can make an informed[…]