Category: live

Brand Crush: Sephora


Five Questions To Ask Yourself Before Designing and Producing Your Next Trade Show Experience

At Sequence, we’re huge fans of trade shows. They’re the perfect chance to advertise your brand with a jaw-dropping booth experience that gets people talking. But if you want to get the most out of your trade show experience it’s important to head in with a strategy-first approach. To help you plan[…]

Brand Crush: Nintendo


Tips to Make Your Next Event More Accessible and Inclusive

At Sequence, we’re passionate about creating events that make attendees feel a sense of joy and connection. Part of that mission means making sure everyone who wants to attend is able to by removing barriers to attendance whenever possible. As you may know, July is Disability Pride Month,[…]

5 Stand Out SWAG Options for Experiential Events

Over the past decade, experiential marketing has continued to grow in popularity, and it’s no wonder why. A great experiential event offers people an exciting way to engage with their favorite brands while getting out and about. At Sequence, we’ve been thinking about how brands can take[…]

10 Most Memorable Moments at Shoptalk

Editor's Note: This blog was written by Liz Kamiel, VP, Business Development at Sequence.   I was excited to attend Shoptalk for the first time. The long awaited return to an in-person format (after the previous two years being virtual) was celebrated with a record attendance of over 10,000 people.[…]

COO, Erin Rynn, Reflects as Sequence Returns to Office

Two years ago we packed up our laptops, left our home [office] on 39th street, only to return to a very different world. I remember the first time I stopped by the office to pick up some belongings later into 2020, the calendar on the front desk still read March 13, 2020. Feeling like I was an[…]

Why Events Are Important To Your Marketing Strategy

As experts in experiential design and production, we believe events are one of the most effective ways to connect people with brands.  And creating brand champions is, after all, the ultimate goal of marketing, right?

Omicron’s Impact on Events: What Sequence is Seeing & Hearing

First things first: Our team’s collective New Year’s resolution (or at least our genuine hope) is to make this the last of the “COVID’s Impact on Events” blogs! But as the tumultuous journey persists and our network continues to ask us what we’re seeing and hearing, we wanted to share a few[…]

10 Lessons Team SEQ’s Founders Have Learned

After a decade in business, Team SEQ has produced events that were seemingly impossible, jumped over countless hurdles, learned a lot from our mistakes, and grown in unimaginable ways. As we continue to celebrate our incredible 10-year milestone, Team SEQ’s founders reflect on the 10 most important[…]