Ready to book a venue for your upcoming event? Wait! Before you sign on the dotted line, there’s a smarter first step: bring in an event agency to guide the search. On the surface, it may seem logical to secure a space you love and then bring in the planners. But the truth is, the venue influences[…]

Sure, not every event topic is inherently riveting—but every event can be! From financial policy to healthcare marketing to internal company retreats, even the most technical or niche subjects can spark creativity, build connections, and leave people energized. Because here’s the thing: To the[…]

When you’re producing an annual event—or a whole series of events—it’s easy to get stuck in the push and pull between keeping things fresh while also staying true to your brand. Reinventing the wheel every year eats up time, energy, and budget. But repeating the same concept year after year can[…]

It might be August, but trust us—now’s the time to start thinking about your company’s end-of-year celebration. Whether you’re picturing a full-on bash, an intimate team dinner, or something totally unexpected, starting early means more options, less stress, and a bigger impact. At Sequence Events,[…]

Logo placement at live events isn’t just about visibility for your brand or sponsors—it’s about storytelling. When done well, a logo becomes part of the guest experience, not just a stamp on a surface. The best branding moments reinforce the brand’s presence in a way that feels natural,[…]

What do a retro-modern trade show booth in Miami and a French Riviera-style creative studio in Cannes have in common? For Sequence Events client GumGum, they were two sides of the same brand story—brought to life in collaboration with our team. As the contextual intelligence company upleveled its[…]

At Sequence, producing events around the world means more than just hopping on a plane; it means navigating tight schedules, unfamiliar venues, long days on-site, and the constant hustle of making things happen in new cities.

When we talk about ROI (Return on Investment) in the event world, it often boils down to balancing costs—like venue, production, catering, and design—against the revenue or value the event generates. This might include new customer acquisition, ticket sales, product purchases, and other tangible[…]