Category: live


Why A Creative Throughline is the Secret to Stronger Annual Event Strategy

When you’re producing an annual event—or a whole series of events—it’s easy to get stuck in the push and pull between keeping things fresh while also staying true to your brand. Reinventing the wheel every year eats up time, energy, and budget. But repeating the same concept year after year can[…]

It’s Time to Plan Your End-of-Year Celebration

It might be August, but trust us—now’s the time to start thinking about your company’s end-of-year celebration. Whether you’re picturing a full-on bash, an intimate team dinner, or something totally unexpected, starting early means more options, less stress, and a bigger impact. At Sequence Events,[…]

How to Use Logos Thoughtfully in Event Design

Logo placement at live events isn’t just about visibility for your brand or sponsors—it’s about storytelling. When done well, a logo becomes part of the guest experience, not just a stamp on a surface. The best branding moments reinforce the brand’s presence in a way that feels natural,[…]

How to Measure the "ROs" of Your Event Beyond Just ROI

What We Learned From Producing Our First Activation at Cannes Lions

The SEQ Report: Inside GumGum’s Nostalgic Activations at POSSIBLE and Cannes Lions

What do a retro-modern trade show booth in Miami and a French Riviera-style creative studio in Cannes have in common? For Sequence Events client GumGum, they were two sides of the same brand story—brought to life in collaboration with our team. As the contextual intelligence company upleveled its[…]

Team SEQ’s Top Tips for Business Travel

At Sequence, producing events around the world means more than just hopping on a plane; it means navigating tight schedules, unfamiliar venues, long days on-site, and the constant hustle of making things happen in new cities.

Why Successful Events Are About More Than Just ROI

When we talk about ROI (Return on Investment) in the event world, it often boils down to balancing costs—like venue, production, catering, and design—against the revenue or value the event generates. This might include new customer acquisition, ticket sales, product purchases, and other tangible[…]

Brand Crush: Why We’re Crushing on Festival Activations

Here at SEQ, we’re always on the lookout for creativity that raises the bar—and few stages are as exciting (or as competitive) as today’s biggest festivals. From Coachella and CES to SXSW, POSSIBLE, and Cannes Lions, festivals gather the world’s most influential minds, tastemakers, and press—all in[…]

How SEQ Client GumGum Is Using Live Events to Elevate Its Marketing Strategy