Category: brand

What the Last-Minute Shoptalk Virtual Postponement Reinforces about Virtual Events

Today we — like many in the brand & consumer tech orbit — woke up excited to attend what we thought would be a ground-breaking revolutionary virtual event experience put on by the pros at Shoptalk - the premiere event for retail, brand & consumer tech.

Brand Crush: Warby Parker

If you’ve read our other brand crush blogs, you know we’re suckers for brands with a unique style and voice backed by a charitable mission. This month we are highlighting the reasonably-priced designer eyewear brand, Warby Parker. The founders of Warby Parker were students at Wharton School of[…]

5 Ways to Elevate Your Conference With Experiential

When working with our clients on both one-off and annual conferences, the goal is always the same: keep the creative fresh and engaging. To make this happen, Sequence’s experiential-minded team is constantly researching, brainstorming and experimenting to make sure we’re ahead of the curve on the[…]

Team SEQ’s 5 Favorite Ideas from BizBash Live!

Every year Team SEQ looks forward to our visit to BizBash Live New York, one of the largest event conferences and trade shows in the country. There’s lots to see and experience at BizBash, but we’re there for one reason and one reason only: NEW IDEAS! (oh, and the SWAG - did we mention the[…]

Brand Crush: Think Rosie

Scrolling through my instagram feed, I tend to rapidly click through stories to see if anything catches my eye. While looking at a favorite biz mama feed @HeyMamaCo recently I saw a beautiful simple graphic that happened to contain one word: the name of my daughter, Rosie.

5 Spooky Halloween Brand Activations We Love

Most people circle 10/31 on their calendars for the costumes and candy, but in the world of events the spooky celebration also brings with it another fun treat: super-creative brand experiential. So, in between the skeletons and sweets we hope you enjoy five of our favorite Halloween brand[…]

We've Got a Brand Crush on Glossier

There are so many aspects of the Glossier brand that make them crushable: their beautiful website, powerful young female CEO, their “exactly what I was looking for” products, and one of the most cohesive insta-feeds out there, just to name a few! But we just have to focus on the element that spoke[…]

We’ve Got a Brand Crush on Cha Cha Matcha