As an enhancement to virtual and hybrid events (and an IRL touchstone) we have been creating more and more robust swag options these days. We’re not just talking about any kind of swag, but ethical, eco-friendly swag to boot! In the early days of COVID mailing anything to event attendees felt off,[…]

Last night Sequence produced the Center for Reproductive Rights third annual Los Angeles benefit. The event could not have been more timely. Right in the middle of Women’s History Month and a few short days after International Women’s Day, the Center for Reproductive Rights’ [CRR] annual gala[…]

It’s that time of the year again, a treasured stretch for Team SEQ and all event professionals to compare and contrast their own recent productions—Award Show season! The Golden Globes kicked off Sunday night with a production that in some ways mirrored years past, and in other ways definitely did[…]

At Sequence, we understand that diversity is crucial for a successful and vibrant events industry (the more unique points of view in the mix, the better!). While the current landscape is more challenging in our industry today than ever before, we know that the barriers for BIPOC (Black, Indigenous,[…]

While most event producers would say without pause that they prefer live events to virtual, there are some of us who have embraced this pandemic as a period of learning and honing creativity within a format that is likely a staple of our industry from here on out. It’s not just about going through[…]

One of our most frequently asked questions is about the best platform to host a virtual event. The short answer is that there is no one-size-fits-all solution. Sometimes a formal event platform is the best solution, other times we look to an event landing page. These two options differ in a few key[…]

There’s no doubt about it, 2020 challenged brands in so many ways. Navigating the pandemic while staying “on brand” was uncharted territory. For some brands, it was a natural extension of their existing messaging and goals which poised them for success. For others, the path forward was not nearly[…]

2020 required event pros to reimagine how experiences are created, both in concept and execution. Many embraced the world of virtual events as an alternative to live, and some held off with the hope that the coming year would bring back ‘business as usual’ sooner than later.

As the year finally draws to a close, the only issue we'd take with a three-month Caribbean vacation is that it wouldn’t be nearly long enough. As it turns out, a business whose purpose is bringing people together set against a global pandemic that prevents people from being brought together makes[…]

Back in April, Forbes Magazine highlighted the initial scramble many nonprofits were facing due to COVID canceling live events. Nonprofit organizations had two options: shift their events to virtual or put them on hold. While many forged ahead into the new virtual world, a vital question loomed:[…]