Author Archives: TeamSEQ


Team SEQ Lessons From 2022, and a Look Ahead to 2023

As 2022 comes to a close, the Sequence team is reflecting on this year of transition — when IRL events returned in full force, when attendees’ goals and priorities evolved, when budgets and supply chain challenges changed the way many event professionals work.  Here, members of our team reflect on[…]

Brand Crush: Sephora

 

Five Questions To Ask Yourself Before Designing and Producing Your Next Trade Show Experience

At Sequence, we’re huge fans of trade shows. They’re the perfect chance to advertise your brand with a jaw-dropping booth experience that gets people talking. But if you want to get the most out of your trade show experience it’s important to head in with a strategy-first approach. To help you plan[…]

Brand Crush: Nintendo

 

Tips to Make Your Next Event More Accessible and Inclusive

At Sequence, we’re passionate about creating events that make attendees feel a sense of joy and connection. Part of that mission means making sure everyone who wants to attend is able to by removing barriers to attendance whenever possible. As you may know, July is Disability Pride Month,[…]

5 Stand Out SWAG Options for Experiential Events

Over the past decade, experiential marketing has continued to grow in popularity, and it’s no wonder why. A great experiential event offers people an exciting way to engage with their favorite brands while getting out and about. At Sequence, we’ve been thinking about how brands can take[…]

5 Tips for Creating Engaging Hybrid Events

In 2022, there are more options on the table than ever before when it comes to making event attendees feel included and knocking your event experience out of the park. Hybrid events in particular — events with both in-person and virtual components — have become a popular format, which isn’t[…]

Brand Crush: Roblox

There’s no doubt about it, the pandemic forced us to rethink how to have rich, rewarding social experiences — and how to do it all online, during the time when interacting in-person was limited. As an events agency, Sequence knows all about creating engaging virtual experiences. Working with[…]

How to Keep Up with Event-Safety Covid Protocols

Over the past few years, event pros have made the most out of the shift to virtual events, and Team SEQ’s no stranger to that opportunity — designing and producing virtual experiences for clients such as TikTok, POPSUGAR, Affirm and the Center for Reproductive Rights, just to name a few. Like[…]

10 Most Memorable Moments at Shoptalk

Editor's Note: This blog was written by Liz Kamiel, VP, Business Development at Sequence.   I was excited to attend Shoptalk for the first time. The long awaited return to an in-person format (after the previous two years being virtual) was celebrated with a record attendance of over 10,000 people.[…]