Author Archives: TeamSEQ


Brand Crush: Reddit

Reddit’s “Explorers Club” at Cannes Lions 2022

5 Tips for Maximizing Your Event Marketing Plan

Why Your Event Needs a Strong Visual Identity

Having a strong visual identity isn’t just about aesthetics; it's about creating an environment that fosters connection, communication, and lasting memories for your attendees, while also reinforcing a brand’s key messaging and values.

How to Effectively Integrate Sponsors at Your Next Conference

Let’s face it: Hosting an event can be expensive—and ticket sales aren’t always enough to offset costs. That’s where sponsorships come in.

6 Things to Think About When Choosing a Name for Your Conference

What’s in a name? When it comes to event branding: a lot!

6 Former Interns Reflect on Their Time at Sequence

The Thanksgiving season always allows us reflect on the things we’re most grateful for—and at Sequence, much of that is centered on our incredible team. And that includes our interns, both current and former!

Brand Crush: All-Things Nostalgia

Typically, our “Brand Crush” series spotlights standout companies that are thinking outside of the box and using innovative strategies to connect with consumers—particularly through events and experiential activations. But this season, our crush isn’t as much on one particular brand as it is on a[…]

How to Identify (and Appeal to) Your Event’s Target Audience

How to Get the Most Out of Your Event’s Breakout Sessions

One of the greatest benefits of live events? The irreplaceable connections, networking opportunities, and insights that arise when you gather a bunch of eager minds in the same room. But whether it’s a large conference or even a smaller corporate gathering, those magical moments don’t typically[…]

The Importance of Creativity & Design

There are certain things you can always expect from a SEQ event, like well-handled logistics, seamless budget management, engaging programming, and nitty-gritty details that all relate back to an event’s mission. But one of the biggies? A non-negotiable emphasis on creativity and design—that goes[…]