When we talk about ROI (Return on Investment) in the event world, it often boils down to balancing costs—like venue, production, catering, and design—against the revenue or value the event generates. This might include new customer acquisition, ticket sales, product purchases, and other tangible[…]

Here at SEQ, we’re always on the lookout for creativity that raises the bar—and few stages are as exciting (or as competitive) as today’s biggest festivals. From Coachella and CES to SXSW, POSSIBLE, and Cannes Lions, festivals gather the world’s most influential minds, tastemakers, and press—all in[…]

Selecting the right event production partner is critical. The questions you ask not only clarify a partner's capabilities and expertise but also establish the groundwork for a successful collaboration.

At the 2024 POSSIBLE Conference in Miami, SEQ client GumGum wanted its on-site activation to stand out and drive home its brand mission every step of the way. One of the ways they did that? Swag!

As event producers, we always hope for perfect weather—but Mother Nature often has her own plans. With spring on the horizon, it's crucial to prepare for everything from lingering winter chills to unexpected spring showers to unseasonably warm days.

The stage is more than just a physical space—it's often the focal point of the entire event, not to mention the area most likely to show up in professional and guest photographs. Getting the stage design right means you can keep your audience hooked, make your content pop, and seriously up the vibe[…]

Recent studies have highlighted an interesting shift: Today's consumers, particularly younger generations, are increasingly drawn to experiences above all else.

In the ever-evolving landscape of events and sponsorships, brands have long been leaning into experiential strategies to more effectively engage consumers and attendees.

Recently, SEQ was tasked with putting together a 25th-anniversary celebration for a financial firm. We kicked off the project with a strategy-focused discovery process, ensuring that every decision we make during planning a year’s worth of events addresses the core question of "why?" This allowed[…]