Author Archives: TeamSEQ

8 Must-Have Moments at a Sales Kick-Off Event

A sales kick-off (SKO) event is a prime chance for companies to fire up their sales teams, set the tone for the year, and get everyone on the same page. This is especially crucial in an increasingly remote-first world, when teams are scattered around the country or even the world.

15 Quick Tips for Producing an Effective Nonprofit Event

Nonprofit events—from galas and fundraisers to conferences, summits, and employee engagement initiatives—serve as crucial platforms for advancing an organization’s mission, engaging with the community, and generating essential funding.

Best Practices for Working With an External Event Team

We always encourage new clients to view us as members of their own teams — ones who just so happen to bring event-specific expertise, a fresh perspective, and a commitment to making their lives easier.

7 Must-Read Tips for Employee Engagement Events

Brand Crush: Reddit

Reddit’s “Explorers Club” at Cannes Lions 2022

5 Tips for Maximizing Your Event Marketing Plan

Why Your Event Needs a Strong Visual Identity

Having a strong visual identity isn’t just about aesthetics; it's about creating an environment that fosters connection, communication, and lasting memories for your attendees, while also reinforcing a brand’s key messaging and values.

How to Effectively Integrate Sponsors at Your Next Conference

Let’s face it: Hosting an event can be expensive—and ticket sales aren’t always enough to offset costs. That’s where sponsorships come in.

6 Things to Think About When Choosing a Name for Your Conference

What’s in a name? When it comes to event branding: a lot!

6 Former Interns Reflect on Their Time at Sequence

The Thanksgiving season always allows us reflect on the things we’re most grateful for—and at Sequence, much of that is centered on our incredible team. And that includes our interns, both current and former!