Author Archives: TeamSEQ


COVID-19: Virtual Events, Keeping Events Moving and Maintaining Non-Profit Engagements

We’ve addressed a number of emerging event trends in our most recent newsletters, but no trend is currently more prevalent than virtual events.  Many planners and marketers are looking to online events to fill the live void, and there is no shortage of technology platforms to choose from. As you[…]

Events and Covid-19: Trends, Smart Tech Solutions and Charitable Company Pivots

Two weeks ago we touched on COVID-19 and some tips for managing your events.  With so much changing so frequently we wanted to share some additional thoughts and ideas on what we’re currently seeing within the industry.

Repurposing Materials from your Cancelled Event(s)

The past few weeks have seen a number of last minute event cancellations and postponements, with many more to follow.  While there’s been a good deal of talk around force majeure, attendee communication and event logistics, waste and sustainability aren’t always at the forefront of conversation.[…]

Daily COVID-19 and the events industry: what you need to know

With the rapid news and development surrounding COVID-19, Sequence is working diligently to keep ourselves and our clients educated on all things event-related.  With so much content being circulated online, we thought we could help the events community by sharing a daily list of links and[…]

Tips for Managing Your Events and COVID-19

While the Coronavirus outbreak continues to have a significant impact across all sectors of business, few have been more greatly affected than the live events industry. As we work with our clients to navigate strategies and solutions during this complicated time, we wanted to share some practical[…]

3 Ways We Elevated the FFA’s Annual Global Conference

When long-standing client the Fund Finance Association decided last year to relocate their annual Q1 conference from New York to Miami we certainly weren’t going to object. Apparently they decided that snowstorms should no longer be on the conference agenda, and we wholeheartedly agreed. The move[…]

5 Ways to Elevate Your Conference With Experiential

When working with our clients on both one-off and annual conferences, the goal is always the same: keep the creative fresh and engaging. To make this happen, Sequence’s experiential-minded team is constantly researching, brainstorming and experimenting to make sure we’re ahead of the curve on the[…]

Our 5 Favorite Event-Ready Food Action Stations from the 2019 Bryant Park Holiday Markets

With our SEQ headquarters right on the outskirts of Bryant Park, we found ourselves counting down the days until the Bryant Park Holiday Market opened for business. Since then,  we've caught ourselves taste testing everything - for research purposes of course. From these tasty outings, we've[…]

Ringing in 2020 with a Roaring 20’s Themed Holiday Party

This New Year’s Eve when the clock strikes midnight the sparkles will shine brighter, the champagne will flow faster and it will be 2020 (how is that possible?!). It’s not every day -- er, year -- you get to welcome in a new decade with the perfect theme. We’re excited to create as many prohibition[…]

5 Tips to Make Your Next Event Entrance Moment POP

When it comes to events, an entrance moment is your guests’ first touchpoint to the experience that lies ahead, so you better make it count! To help your event stand out from the hustle and bustle of NYC (especially for guests from out of town!), here are five tips for making your next event[…]