Author Archives: TeamSEQ

COO, Erin Rynn, Reflects as Sequence Returns to Office

Two years ago we packed up our laptops, left our home [office] on 39th street, only to return to a very different world. I remember the first time I stopped by the office to pick up some belongings later into 2020, the calendar on the front desk still read March 13, 2020. Feeling like I was an[…]

Five Ways Brands Can Activate Creatively During the Pandemic

You might have thought experiential brand activation would have taken a break during the pandemic. But here at Sequence, we’ve stayed focused on bringing incredible creativity to the way we approach brand activations, no matter what the format! We have a keen eye for immersive events that integrate[…]

Why Events Are Important To Your Marketing Strategy

As experts in experiential design and production, we believe events are one of the most effective ways to connect people with brands.  And creating brand champions is, after all, the ultimate goal of marketing, right?

Five Tips For Designing Brand Activations That Stand Out

If you know us, you’re aware that Team SEQ believes integrating brand identity throughout events is essential to creating an effectively impactful experience. Whether in-person, virtual or hybrid events, we design experiences where our clients’ brands are present and stand out in only the best ways!

Omicron’s Impact on Events: What Sequence is Seeing & Hearing

First things first: Our team’s collective New Year’s resolution (or at least our genuine hope) is to make this the last of the “COVID’s Impact on Events” blogs! But as the tumultuous journey persists and our network continues to ask us what we’re seeing and hearing, we wanted to share a few[…]

Event Industry Predictions for 2022

While 2020 completely disrupted the events industry, 2021 didn’t provide much of a reprieve on the volatility front. We had the early-year covid lockdowns and an influx of virtual experiences, followed by the mid-year easing of restrictions and the corresponding spike in demand for in-person[…]

How Team SEQ Brought Ryan’s World First-Ever Virtual FanFest to Life

For those of you who don’t know, Ryan’s World is a YouTube sensation that features Ryan Kaji, his parents Shion and Loann, and twin sisters Emma and Kate. Ryan’s World is one of the most popular YouTube channels in the world, typically releasing new kids-centric video content daily, some of which[…]

Brand Crush: Center for Reproductive Rights

With #GivingTuesday approaching on Nov. 30, we are sharing our Brand Crush on a nonprofit client that is near and dear to our SEQ-hearts. Fueled by the mission to advance reproductive rights and fundamental human rights around the globe, the Center for Reproductive Rights (The Center) does critical[…]

Five Ideas for Dynamic Virtual Employee Engagement Events

As we’ve shared before, virtual experiences are here to stay for a variety of reasons: benefits in cost, convenience, experience design, message amplification and sustainability, just to name a few.

10 Lessons Team SEQ’s Founders Have Learned

After a decade in business, Team SEQ has produced events that were seemingly impossible, jumped over countless hurdles, learned a lot from our mistakes, and grown in unimaginable ways. As we continue to celebrate our incredible 10-year milestone, Team SEQ’s founders reflect on the 10 most important[…]