Author Archives: TeamSEQ


The SEQ Report: Inside GumGum’s Show-Stopping Debut at the POSSIBLE Conference

In just its sophomore year, the POSSIBLE conference has become a powerhouse in the marketing sphere, notching a 40% surge in attendanceand drawing comparisons to the illustrious Cannes Lions festival.

5 Essential Traits of a Great Vendor Partner

Looking for the secret ingredient to a flawless event? Remember: It's not just about what guests actually see—it's also about who's behind the scenes.

Brand Crush: Collaboration

What Makes a Good Networking Event?

Getting the right people in the right room is a major component of hosting a successful event. But it’s also only half of the battle. Once they’re there, how do you ensure they get the most out of their experience—and help facilitate those serendipitous interactions that make live events so magical?

8 Must-Have Moments at a Sales Kick-Off Event

A sales kick-off (SKO) event is a prime chance for companies to fire up their sales teams, set the tone for the year, and get everyone on the same page. This is especially crucial in an increasingly remote-first world, when teams are scattered around the country or even the world.

15 Quick Tips for Producing an Effective Nonprofit Event

Nonprofit events—from galas and fundraisers to conferences, summits, and employee engagement initiatives—serve as crucial platforms for advancing an organization’s mission, engaging with the community, and generating essential funding.

Best Practices for Working With an External Event Team

We always encourage new clients to view us as members of their own teams — ones who just so happen to bring event-specific expertise, a fresh perspective, and a commitment to making their lives easier.

7 Must-Read Tips for Employee Engagement Events

Brand Crush: Reddit

Reddit’s “Explorers Club” at Cannes Lions 2022

5 Tips for Maximizing Your Event Marketing Plan