What’s in a name? When it comes to event branding: a lot!
The Thanksgiving season always allows us reflect on the things we’re most grateful for—and at Sequence, much of that is centered on our incredible team. And that includes our interns, both current and former!
Typically, our “Brand Crush” series spotlights standout companies that are thinking outside of the box and using innovative strategies to connect with consumers—particularly through events and experiential activations. But this season, our crush isn’t as much on one particular brand as it is on a[…]
One of the greatest benefits of live events? The irreplaceable connections, networking opportunities, and insights that arise when you gather a bunch of eager minds in the same room. But whether it’s a large conference or even a smaller corporate gathering, those magical moments don’t typically[…]
There are certain things you can always expect from a SEQ event, like well-handled logistics, seamless budget management, engaging programming, and nitty-gritty details that all relate back to an event’s mission. But one of the biggies? A non-negotiable emphasis on creativity and design—that goes[…]
One of the most crucial decisions Team SEQ makes in the event planning process? Finding the perfect venue. Booking the right space sets the tone for the entire gathering, and by carefully considering an event's needs, ideal location, budget, logistics, and overall vibe, we can make an informed[…]
At SEQ, we love to think outside the box. It’s something we did literally this past spring for the parcelLab booth at Shoptalk in Las Vegas! Our third booth design for the software company cleverly played on the phrase “outside the box,” pulling in puzzles, shapes, and pops of color to give the[…]
Leading up to Super Bowl LVII, our friends at Weber Shandwick invited Sequence to collaborate with their client Danone—a leading multi-local food and beverage company—on a memorable press experience. We quickly knew that making an impression on busy journalists, in a time they’d be pulled in a[…]