Author Archives: TeamSEQ


The Importance of Creativity & Design

There are certain things you can always expect from a SEQ event, like well-handled logistics, seamless budget management, engaging programming, and nitty-gritty details that all relate back to an event’s mission. But one of the biggies? A non-negotiable emphasis on creativity and design—that goes[…]

How to Choose the Ideal Event Venue

One of the most crucial decisions Team SEQ makes in the event planning process? Finding the perfect venue. Booking the right space sets the tone for the entire gathering, and by carefully considering an event's needs, ideal location, budget, logistics, and overall vibe, we can make an informed[…]

What's Working Now in Trade Show Booths

At SEQ, we love to think outside the box. It’s something we did literally this past spring for the parcelLab booth at Shoptalk in Las Vegas! Our third booth design for the software company cleverly played on the phrase “outside the box,” pulling in puzzles, shapes, and pops of color to give the[…]

Brand Crush: BÉIS

5 Tips for Planning Engaging Press Events

Leading up to Super Bowl LVII, our friends at Weber Shandwick invited Sequence to collaborate with their client Danone—a leading multi-local food and beverage company—on a memorable press experience. We quickly knew that making an impression on busy journalists, in a time they’d be pulled in a[…]

6 Holiday Party Predictions for 2023

We know, we know: You’re gearing up for a fun summer and aren’t quite ready to think about the cold-weather months! But believe it or not, ‘tis the season to start planning your organization’s holiday party.

Planning Inclusive Events for LGBTQIA+ Attendees

At Team SEQ, we firmly believe that everyone deserves to feel respected, valued, and safe at our events. It’s not just the right thing to do—it’s also good for business, and can benefit every aspect of the gathering by allowing all attendees to participate freely and fully.

7 Smart Ways to Get Guests Interacting at Your Next Event

Brand Crush: San Diego Comic-Con International

Seven Ways Events Can Nurture Guests' Physical and Mental Wellness

Earlier this month, the Global Wellness Summit released its annual “Future of Wellness” report, a 160-page forecast documenting the newest directions in the industry. And at the very top of the 12 trends it outlines? “The development of new spaces and experiences that bring people together in real[…]