Earlier this month, the Global Wellness Summit released its annual “Future of Wellness” report, a 160-page forecast documenting the newest directions in the industry. And at the very top of the 12 trends it outlines? “The development of new spaces and experiences that bring people together in real[…]

As 2022 comes to a close, the Sequence team is reflecting on this year of transition — when IRL events returned in full force, when attendees’ goals and priorities evolved, when budgets and supply chain challenges changed the way many event professionals work. Here, members of our team reflect on[…]

At Sequence, we’re huge fans of trade shows. They’re the perfect chance to advertise your brand with a jaw-dropping booth experience that gets people talking. But if you want to get the most out of your trade show experience it’s important to head in with a strategy-first approach. To help you plan[…]

At Sequence, we’re passionate about creating events that make attendees feel a sense of joy and connection. Part of that mission means making sure everyone who wants to attend is able to by removing barriers to attendance whenever possible. As you may know, July is Disability Pride Month,[…]

Over the past decade, experiential marketing has continued to grow in popularity, and it’s no wonder why. A great experiential event offers people an exciting way to engage with their favorite brands while getting out and about. At Sequence, we’ve been thinking about how brands can take[…]

In 2022, there are more options on the table than ever before when it comes to making event attendees feel included and knocking your event experience out of the park. Hybrid events in particular — events with both in-person and virtual components — have become a popular format, which isn’t[…]