Category: live


6 Former Interns Reflect on Their Time at Sequence

The Thanksgiving season always allows us reflect on the things we’re most grateful for—and at Sequence, much of that is centered on our incredible team. And that includes our interns, both current and former!

Brand Crush: All-Things Nostalgia

Typically, our “Brand Crush” series spotlights standout companies that are thinking outside of the box and using innovative strategies to connect with consumers—particularly through events and experiential activations. But this season, our crush isn’t as much on one particular brand as it is on a[…]

How to Identify (and Appeal to) Your Event’s Target Audience

How to Get the Most Out of Your Event’s Breakout Sessions

One of the greatest benefits of live events? The irreplaceable connections, networking opportunities, and insights that arise when you gather a bunch of eager minds in the same room. But whether it’s a large conference or even a smaller corporate gathering, those magical moments don’t typically[…]

How to Choose the Ideal Event Venue

One of the most crucial decisions Team SEQ makes in the event planning process? Finding the perfect venue. Booking the right space sets the tone for the entire gathering, and by carefully considering an event's needs, ideal location, budget, logistics, and overall vibe, we can make an informed[…]

What's Working Now in Trade Show Booths

At SEQ, we love to think outside the box. It’s something we did literally this past spring for the parcelLab booth at Shoptalk in Las Vegas! Our third booth design for the software company cleverly played on the phrase “outside the box,” pulling in puzzles, shapes, and pops of color to give the[…]

5 Tips for Planning Engaging Press Events

Leading up to Super Bowl LVII, our friends at Weber Shandwick invited Sequence to collaborate with their client Danone—a leading multi-local food and beverage company—on a memorable press experience. We quickly knew that making an impression on busy journalists, in a time they’d be pulled in a[…]

6 Holiday Party Predictions for 2023

We know, we know: You’re gearing up for a fun summer and aren’t quite ready to think about the cold-weather months! But believe it or not, ‘tis the season to start planning your organization’s holiday party.

2023 Is the Year to Lean Into Strategy In Events. Here’s How.

6 Smart Tips for Working With Keynote Speakers