Category: live


9 Strategies for Mitigating Event Hiccups

Planning an event isn’t just about creating memorable experiences; it’s also about being ready for the unexpected. From sudden weather changes and tech glitches to medical emergencies and security issues, event planners also need to be top-notch crisis managers.

The SEQ Report: Inside GumGum’s Show-Stopping Debut at the POSSIBLE Conference

In just its sophomore year, the POSSIBLE conference has become a powerhouse in the marketing sphere, notching a 40% surge in attendanceand drawing comparisons to the illustrious Cannes Lions festival.

Brand Crush: Collaboration

What Makes a Good Networking Event?

Getting the right people in the right room is a major component of hosting a successful event. But it’s also only half of the battle. Once they’re there, how do you ensure they get the most out of their experience—and help facilitate those serendipitous interactions that make live events so magical?

15 Quick Tips for Producing an Effective Nonprofit Event

Nonprofit events—from galas and fundraisers to conferences, summits, and employee engagement initiatives—serve as crucial platforms for advancing an organization’s mission, engaging with the community, and generating essential funding.

7 Must-Read Tips for Employee Engagement Events

The Power of Small Events

After months of meticulous planning, it can be tempting to get as many eyes on your hard work as possible. But when it comes to events, is bigger always better?

Brand Crush: Reddit

Reddit’s “Explorers Club” at Cannes Lions 2022

5 Tips for Maximizing Your Event Marketing Plan

Why Your Event Needs a Strong Visual Identity

Having a strong visual identity isn’t just about aesthetics; it's about creating an environment that fosters connection, communication, and lasting memories for your attendees, while also reinforcing a brand’s key messaging and values.