Category: live


10 Memorable Events We’ve Produced This Last Decade

Brand Crush: LEGO

It’s no secret Team SEQ admires and adores LEGO, and we've been fortunate to have had the opportunity to work with them extensively over the years. Since 2014 we’ve partnered with LEGO to produce product launches, consumer experiences, and more! We’ve loved working with a legendary brand like LEGO,[…]

Five Ideas To Elevate Your Employee Engagement Event

As restrictions ease and more companies have employees returning to the office, there’s been a renewed focus on employee engagement. Employee engagement has always been important but never more so than now, as many companies look to transition away from some level of remote work and promote the[…]

Team SEQ Chats With Industry Insider On Shifting Landscape Of Events

Last month, the Wall Street Journal’s Future of Everything Festival brought together revolutionary minds for 3+ days of unscripted interviews, interactive workshops and an in-person experience (which Team SEQ was proud to be a part of!). Fresh off a complex, hybrid event that brought together over[…]

Five Considerations For A COVID-Safe Event

As we finally (!) begin to re-engage with clients and partners on in-person experiences, the priority on everyone’s list is of course COVID-safety. Navigating the road ahead presents quite a bit to consider, so we wanted to share five considerations that are currently helping to guide our planning[…]

Live, Hybrid, and Outdoor Event Forecast

Event-related COVID-19 restrictions continue to evolve almost daily, but don’t worry, Sequence is here to help! As a global events agency, we are keeping an eye on the latest updates on indoor gatherings and event guidelines and want to share updates from three major cities with you today. You’ll[…]

Diversity Scholarship Initiative

At Sequence, we understand that diversity is crucial for a successful and vibrant events industry (the more unique points of view in the mix, the better!). While the current landscape is more challenging in our industry today than ever before, we know that the barriers for BIPOC (Black, Indigenous,[…]

Three Event Predictions for 2021

2020 required event pros to reimagine how experiences are created, both in concept and execution. Many embraced the world of virtual events as an alternative to live, and some held off with the hope that the coming year would bring back ‘business as usual’ sooner than later.

Three Reflections Heading Into 2021

As the year finally draws to a close, the only issue we'd take with a three-month Caribbean vacation is that it wouldn’t be nearly long enough. As it turns out, a business whose purpose is bringing people together set against a global pandemic that prevents people from being brought together makes[…]

Planning for Virtual, Live, AND Hybrid? Here’s How.

As we touched on in our blog a few weeks ago, uncertainty within events right now is still at an all-time high, often leading to shorter planning windows and truncated timelines. For our clients looking to host events later into 2021, the million dollar question still seems to be: live, virtual or[…]