Nonprofit events—from galas and fundraisers to conferences, summits, and employee engagement initiatives—serve as crucial platforms for advancing an organization’s mission, engaging with the community, and generating essential funding.

After months of meticulous planning, it can be tempting to get as many eyes on your hard work as possible. But when it comes to events, is bigger always better?

Reddit’s “Explorers Club” at Cannes Lions 2022

Having a strong visual identity isn’t just about aesthetics; it's about creating an environment that fosters connection, communication, and lasting memories for your attendees, while also reinforcing a brand’s key messaging and values.

Let’s face it: Hosting an event can be expensive—and ticket sales aren’t always enough to offset costs. That’s where sponsorships come in.

As we say goodbye to another year, it feels like we’re on the cusp of something really exciting in the event world—this intersection of innovation and tradition, where emerging technologies and timeless human connections are converging to redefine our industry. But in this ever-changing landscape,[…]

The Thanksgiving season always allows us reflect on the things we’re most grateful for—and at Sequence, much of that is centered on our incredible team. And that includes our interns, both current and former!

Typically, our “Brand Crush” series spotlights standout companies that are thinking outside of the box and using innovative strategies to connect with consumers—particularly through events and experiential activations. But this season, our crush isn’t as much on one particular brand as it is on a[…]