Category: live


Are You Launching a New Event? Here's Where to Start

What was the Buzz at Shoptalk 2023?

Shoptalk 2022 was a celebration of being back together in-person. The excitement in the air was undeniable as guests reunited after two long years of not seeing each other. I wasn’t sure what to expect heading into Shoptalk 2023 given the current economic climate, the regional banking challenges,[…]

Five Ways AI Will Disrupt the Events Industry

7 Smart Ways to Get Guests Interacting at Your Next Event

Brand Crush: San Diego Comic-Con International

Seven Ways Events Can Nurture Guests' Physical and Mental Wellness

Earlier this month, the Global Wellness Summit released its annual “Future of Wellness” report, a 160-page forecast documenting the newest directions in the industry. And at the very top of the 12 trends it outlines? “The development of new spaces and experiences that bring people together in real[…]

Brand Crush: Sephora

Five Questions To Ask Yourself Before Designing and Producing Your Next Trade Show Experience

At Sequence, we’re huge fans of trade shows. They’re the perfect chance to advertise your brand with a jaw-dropping booth experience that gets people talking. But if you want to get the most out of your trade show experience it’s important to head in with a strategy-first approach. To help you plan[…]

Brand Crush: Nintendo

Tips to Make Your Next Event More Accessible and Inclusive

At Sequence, we’re passionate about creating events that make attendees feel a sense of joy and connection. Part of that mission means making sure everyone who wants to attend is able to by removing barriers to attendance whenever possible. As you may know, July is Disability Pride Month,[…]