Shoptalk 2022 was a celebration of being back together in-person. The excitement in the air was undeniable as guests reunited after two long years of not seeing each other. I wasn’t sure what to expect heading into Shoptalk 2023 given the current economic climate, the regional banking challenges,[…]

Earlier this month, the Global Wellness Summit released its annual “Future of Wellness” report, a 160-page forecast documenting the newest directions in the industry. And at the very top of the 12 trends it outlines? “The development of new spaces and experiences that bring people together in real[…]

At Sequence, we’re huge fans of trade shows. They’re the perfect chance to advertise your brand with a jaw-dropping booth experience that gets people talking. But if you want to get the most out of your trade show experience it’s important to head in with a strategy-first approach. To help you plan[…]

At Sequence, we’re passionate about creating events that make attendees feel a sense of joy and connection. Part of that mission means making sure everyone who wants to attend is able to by removing barriers to attendance whenever possible. As you may know, July is Disability Pride Month,[…]

Over the past decade, experiential marketing has continued to grow in popularity, and it’s no wonder why. A great experiential event offers people an exciting way to engage with their favorite brands while getting out and about. At Sequence, we’ve been thinking about how brands can take[…]