Over the past decade, experiential marketing has continued to grow in popularity, and it’s no wonder why. A great experiential event offers people an exciting way to engage with their favorite brands while getting out and about. At Sequence, we’ve been thinking about how brands can take[…]

Editor's Note: This blog was written by Liz Kamiel, VP, Business Development at Sequence. I was excited to attend Shoptalk for the first time. The long awaited return to an in-person format (after the previous two years being virtual) was celebrated with a record attendance of over 10,000 people.[…]

Two years ago we packed up our laptops, left our home [office] on 39th street, only to return to a very different world. I remember the first time I stopped by the office to pick up some belongings later into 2020, the calendar on the front desk still read March 13, 2020. Feeling like I was an[…]

As experts in experiential design and production, we believe events are one of the most effective ways to connect people with brands. And creating brand champions is, after all, the ultimate goal of marketing, right?

First things first: Our team’s collective New Year’s resolution (or at least our genuine hope) is to make this the last of the “COVID’s Impact on Events” blogs! But as the tumultuous journey persists and our network continues to ask us what we’re seeing and hearing, we wanted to share a few[…]

After a decade in business, Team SEQ has produced events that were seemingly impossible, jumped over countless hurdles, learned a lot from our mistakes, and grown in unimaginable ways. As we continue to celebrate our incredible 10-year milestone, Team SEQ’s founders reflect on the 10 most important[…]

It’s no secret Team SEQ admires and adores LEGO, and we've been fortunate to have had the opportunity to work with them extensively over the years. Since 2014 we’ve partnered with LEGO to produce product launches, consumer experiences, and more! We’ve loved working with a legendary brand like LEGO,[…]

As restrictions ease and more companies have employees returning to the office, there’s been a renewed focus on employee engagement. Employee engagement has always been important but never more so than now, as many companies look to transition away from some level of remote work and promote the[…]

Last month, the Wall Street Journal’s Future of Everything Festival brought together revolutionary minds for 3+ days of unscripted interviews, interactive workshops and an in-person experience (which Team SEQ was proud to be a part of!). Fresh off a complex, hybrid event that brought together over[…]