When you’re producing an annual event—or a whole series of events—it’s easy to get stuck in the push and pull between keeping things fresh while also staying true to your brand. Reinventing the wheel every year eats up time, energy, and budget. But repeating the same concept year after year can[…]
At Sequence, we pride ourselves on having our finger on the pulse of Manhattanʼs top-tier spaces, building strong relationships, offering early access, and delivering seamless experiences. This guide spotlights five newly opened or recently revitalized venues ideal for your next conference,[…]
Looking for fresh ideas to make your year-end celebration unforgettable? We’ve pulled together curated insights to help you go beyond the standard party. From creative themes that set the stage for connection, to inspiration that turns gatherings into real brand moments, our guide shows how the[…]
It might be August, but trust us—now’s the time to start thinking about your company’s end-of-year celebration. Whether you’re picturing a full-on bash, an intimate team dinner, or something totally unexpected, starting early means more options, less stress, and a bigger impact. At Sequence Events,[…]
Logo placement at live events isn’t just about visibility for your brand or sponsors—it’s about storytelling. When done well, a logo becomes part of the guest experience, not just a stamp on a surface. The best branding moments reinforce the brand’s presence in a way that feels natural,[…]
What do a retro-modern trade show booth in Miami and a French Riviera-style creative studio in Cannes have in common? For Sequence Events client GumGum, they were two sides of the same brand story—brought to life in collaboration with our team. As the contextual intelligence company upleveled its[…]
At Sequence, producing events around the world means more than just hopping on a plane; it means navigating tight schedules, unfamiliar venues, long days on-site, and the constant hustle of making things happen in new cities.
When we talk about ROI (Return on Investment) in the event world, it often boils down to balancing costs—like venue, production, catering, and design—against the revenue or value the event generates. This might include new customer acquisition, ticket sales, product purchases, and other tangible[…]