As the year comes to a close, we’re pausing to look back at the moments that shaped us, and the events that inspired us, pushed us, and reminded us why we love doing what we do.
The year 2025 was filled with major milestones, meaningful partnerships, and exciting new opportunities for our team. From global experiences to long-standing client programs, our work spanned many different stages and stories.
We asked a few members of the Sequence Events team to share their favorite moments and the lessons they learned along the way. Their reflections highlight the creativity, collaboration, and heart behind our biggest wins.
The lesson: Local expertise makes global work stronger
When SEQ produced GumGum’s activation at Cannes Lions last June, it marked an important milestone: It was our first activation at the massive, headline-grabbing Festival of Creativity. For Event Producer Megan Montesion, the experience was a major highlight of the year.
“This was clearly a big win for the year as it was Sequence's first time producing an activation or event at Cannes,” she said. “We got an inside look at the Festival of Creativity and got to see and experience activations produced by other huge brands.”
For Megan, the success of the project came down to the strength of local partnerships. “Having a local expert in the area who has go-to contacts was super important,” she shared. “Especially with a language barrier, having someone who can make key phone calls, go on site visits, take photos, and be onsite during setup days to communicate with vendors and manage logistics was what made our planning process a success.”
The lesson: Long-term relationships allow us to elevate year after year
Megan also highlighted another major moment: producing the 14th Annual Global Fund Finance Symposium, an event she’s seen grow and evolve over many years. With keynote sessions featuring Tom Brady and Ryan Reynolds, it was a high-energy year that kept the team on their toes.
“We get to produce a conference for over 2,000 attendees, plus custom specialty sponsorships for high-level sponsors including a coffee cafe, beer garden, and cocktail receptions,” she said, adding: “This was the first year the client implemented their volunteer program FFA Cares, where they hosted a beach clean up and a bag packing station to support United Way Miami.”
For Senior Production Manager Lindsey Michelle Gradwohl, another longtime partner event stood out: the Wharton Global Forum. “I loved leading the Wharton Global Forum to success! We have a longstanding relationship with Wharton as one of our oldest clients,” she said. “It was fun to show their team how SEQ has really leveled up, and pull off an excellent event in San Francisco.”
The creative collaboration made the experience especially memorable. “The team really came through on the design front. The branding and fabrications looked incredible and it was a great blend of working with our team and Wharton's on execution,” she remembered. “When the client team saw how everything came together onsite, they could not stop raving about how incredible it looked and how refreshing and different it felt. We were still within their brand but it felt like a whole new take on it.”
Her key takeaway was simple. “Having the scenic designer onsite can really make a huge difference,” she said. “[Our scenic designer] was able to oversee load-in, which took a huge weight off my plate, and I fully trusted [them] to make judgment calls on fixing little things so everything looked amazing for show day.”
The lesson: Strategic wins help shape the future of our work
Vice President of Business Development Liz Kamiel pointed to several milestones that defined the year and positioned the agency for continued growth.
A major moment was being selected as Agency of Record for Air France and KLM. “We were up against six event agencies and we were selected as a long-term partner to produce their sponsorship activations in North America,” Liz said. “The first event we produced was their sponsorship activation at the iconic Hollywood Bowl in September.”
Liz also called out a big achievement that sets the stage for next year. “It was a big win being awarded to produce a global employee event for a leading creative social media platform in 2026. It’s taking place in five cities around the world (with four happening on the same day)!” she said. “This is a complex, large-scale event they've entrusted our team to design, plan, and produce. Big kudos to us!”
The lesson: Joy and connection matter as much as execution
Sometimes it’s about the moments of connection that remind us why we do this work.
For Chief Operating Officer Erin Rynn, a simple moment with a longtime client stands out. “My favorite moment of the year was going to Universal Studios with the Thumbtack team!” she said.
Short, sweet, and honestly? A perfect reminder that the energy we bring to events, and the fun we have doing them, matters just as much as the work itself.
As we head into 2026, these moments remind us what fuels great events: partnership, creativity, trust, and a team that brings their whole heart to the work. From global stages to beloved clients we have supported for years, this past year challenged us, inspired us, and raised the bar for what is possible.
Here’s to more big wins, bold ideas, and unforgettable moments in the year ahead. Interested in collaborating in 2026? Let’s connect!