At Sequence, we have a special place in our heart for our non-profit clients and their variety of invaluable causes. While the events industry has been hit hard by the devastating effects of the COVID-19 crisis, few have suffered like those in the non-profit realm. Events each have their own objectives and significance, but many non-profit organizations rely entirely on their annual events to hit critical fundraising goals.
The emotional impact of a live experience calls for the audience to open their wallets for the greater good. As a result, we’ve been spending a lot of time over the past few weeks discussing how non-profits can keep the same momentum online. The key is maintaining personal engagement, and YES, it’s possible!
Here are some key points for how non-profits can maintain connection with their constituents from afar:
- Staying engaged with donors with impactful communication (not just email!) is key. Schedule a coffee date over zoom or organize a group chat. Ask about their well-being and make sure they know you’re aware everyone is affected right now.
- Be willing to share as much information as appropriate with key donors and stakeholders. They want to feel like a part of the discussion AND of the solution (no matter how grim it may be). Don’t we all want to be the superhero?
- Consider special briefings, round tables, expert digital panels, webinars or blog opinion pieces for information sharing and staying top of mind at this time. Many online tools have easy-to-use features for instances like these!
Most importantly, try to avoid pushing “pause” or pulling the cord completely on your efforts. While it’s a challenging time financially and emotionally, people need hope, motivation and the expectation of normalcy to stay connected to your cause.
Thank you to our non-profits for all you do year-round, and especially during turbulent times like these!
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