Tips for Maintaining Non-Profit Engagement on Virtual Events

At Sequence, we have a special place in our heart for our non-profit clients and their variety of invaluable causes.  While the events industry has been hit hard by the devastating effects of the COVID-19 crisis, few have suffered like those in the non-profit realm. Events each have their own objectives and significance, but many non-profit organizations rely entirely on their annual events to hit critical fundraising goals. 

The emotional impact of a live experience calls for the audience to open their wallets for the greater good.  As a result, we’ve been spending a lot of time over the past few weeks discussing how non-profits can keep the same momentum online. The key is maintaining personal engagement, and YES, it’s possible!


Here are some key points for how non-profits can maintain connection with their constituents from afar: 

  • Staying engaged with donors with impactful communication (not just email!) is key.  Schedule a coffee date over zoom or organize a group chat. Ask about their well-being and make sure they know you’re aware everyone is affected right now. 
  • Be willing to share as much information as appropriate with key donors and  stakeholders. They want to feel like a part of the discussion AND of the solution (no matter how grim it may be). Don’t we all want to be the superhero?
  • Consider special briefings, round tables, expert digital panels, webinars or blog opinion pieces for information sharing and staying top of mind at this time.  Many online tools have easy-to-use features for instances like these!

Most importantly, try to avoid pushing “pause” or pulling the cord completely on your efforts. While it’s a challenging time financially and emotionally, people need hope, motivation and the expectation of normalcy to stay connected to your cause.

Thank you to our non-profits for all you do year-round, and especially during turbulent times like these!


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