This blog has been updated with fresh new tips and insights.
As many of you already know, Sequence is very proudly a strategy-first agency. That means that everything we do is through the lens of “why?” Most simply put, why this experience, why now, and how does it tie back into larger scale objectives.
It’s amazing to have a beautiful event that goes off without a hitch, but it’s also central to our mission as a company to create experiences which balance foundational strategy with brand-aligned creative and flawless execution for the most impact (aka, “creating events designed with purpose” our tagline).
We are so invested in our approach to creating more strategically-aligned and successful experiences that we have now packaged those services as a wide-reaching and customizable stand-alone offering, called Launch SequenceⓇ. Click here to learn more, and please reach out to set up an informational conversation!
Beyond our Launch Sequence offering, we still always focus on getting to the core of “why?”, so we have to ask A LOT of questions. Though we are the experts at what we do, our clients are the experts on themselves, their brands and their audiences. They know what success looks like to their stakeholders and organizations. Our role is to ask the right questions and to really listen to those answers. We distill our key takeaways, and we use that as a launching pad for further development - embodying what we learn directly from the source.
What is Discovery?
This process of learning is what the industry calls “discovery”. We didn’t invent this concept, but we have created an owned process of what it means to us - both as the expanded offering of Launch Sequence and on a more streamlined scale within all projects. Our process blends decades of vast event production experience with our natural curiosity and firm belief in rooting into strategy, along with our systems-forward approach we use everyday at Sequence. The journey is never quite the same, just like no two clients or set of objectives are the same. It allows us to really show up for our clients to build a shared understanding and vision, and ensure that the experience reflects their goals, brand and other key measures for success.
Before we tell you more, let’s back up a bit… What does "discovery" even mean? (Pro Tip: Definitions are one of our favorite places to start!)
Through discovery we unearth the information we need to create successful experiences for our clients. We ask them to spill all the tea so that we can be fully on our client’s team and (in a non-creepy way) inside their heads.
So, why do we do it?
Often our clients know they want to hold events, but conveying exactly why can be more challenging.
Or perhaps they know very clearly why, but what would make the event successful feels harder to define.
Or perhaps they know why and what would make it successful, but they don’t know how to align the two. Or, perhaps there is some misalignment within their team on any of the above.
We come into the conversation at any of these inflection points, and guide our clients to these answers so we can build upon them strategically and creatively. In many ways we’re business therapists! We don’t decide these things for our clients, but we steer them to key findings to keep us all focused around a shared foundation through every step of development, production and execution.
We strive to create a shared vision with our clients, which as an agency is key to our role. As our friend Bréne Brown has said, "We're not here to be right. We're here to get it right". There are thousands of ways to strategically and creatively solve the challenges our clients bring to us; there is no one right way. Yet, we strive to get as close as we can every time by focusing on and building upon what we learn from our clients about their brands, their goals and their audiences. From there we can identify opportunities, provide solutions, develop concepts and ideas using our vast and multifaceted expertise and trusted processes.
And how do we do THAT?
Well, you’ll have to check out Part II of our 3-part Discovery Series. And if you can’t possibly wait to learn more, just drop us a note and we can get a Launch Sequence information session scheduled for your upcoming experience today!