Category: teamseq


Reflections as SEQ turns Six

We were producing an event last month and Blake Irving, CEO of GoDaddy was being recognized as CEO of the Year. Blake has run GoDaddy for the past five years, and though he’s retiring at the end of 2017 I’ve always admired his leadership style, priorities and values (you can find a good summary[…]

5 Tips to Enhance Your Event Security

Dwight Eisenhower was famous for his productivity strategy, and his matrix is still a common reference for time management today.  One of the quadrants in this matrix is ‘important, but not urgent’ and that concept is always top of mind for me when I think about event security.  Today’s world[…]

Can't You See?

Over the past couple of months we’ve been talking to an organization about a sizable milestone event that they're hosting next year.  From the onset I felt like we were a good fit for the project, but the bid process played out in a fairly standard capacity.  We submitted an initial proposal, we[…]

5 Tips for Weathering an Event Storm

If you work in events and have a prevailing feeling that the weather gods hate you, I’ve got some good news: they don’t.  Actually the chances are quite strong that they don’t even know you (most of the time they’re pre-occupied with cursed sports franchises and family vacations).  The more likely[…]

A Measure of True Success

Last night I was at a networking event, and as usual one question was asked more than any other: 'How’s business?' Akin to ‘How are you?’ most people really don’t care about the answer, but it’s probably for the best as I never know how to thoughtfully respond anyway. Are we busy? Yes. Would we[…]

The events industry is finally mainstream -- but at what cost?

In today’s not-breaking news, the events industry is mainstream.  Organizations are increasingly aware of the importance of live events.  Schools have comprehensive event planning curriculums.  There are more industry conferences than ever before, and there are more smart, creative, talented people[…]

The Sequence roadmap -- and who helped me find it

Owning a business comes with its fair share of challenges, but there’s one for me that consistently lands at the top of the list: You don’t know what you don’t know.  As a business owner you're consistently trying to learn from successes and failures, taking advice from friends and colleagues, and[…]

You have gotta be #kitten me!

Social media has always been a divisive topic at Sequence. On the one hand it’s a great form of free marketing, and these days it’s somewhat of a requirement that your business joins the conversation (especially if your business happens to be communications). On the other hand, as a boutique agency[…]

Old habits die hard (and why that might not be a bad thing)

When we relocated the Sequence office a few years ago, we took the usual factors into consideration. There was the cost, the space, the lease terms, access to transit, general location convenience, etc. Team members had their priorities in different orders, but truth be told though I had a hidden[…]

Breaking into Events - Tips from the Pros

Last week I blogged about the constant influx of people seemingly interested in breaking into events, and offered up a few tips on how not to differentiate yourself from the masses. For suggestions on how to separate yourself from the pack I wised up and turned to the experts. Below are some highly[…]