When producing in-person experiences it’s not uncommon to have minimal interaction with speakers leading up to an event. There may or may not be advance communication on a script or talking points, we’ll occasionally have a pre-production call, and oftentimes only a brief soundcheck pre-event (how[…]

As many of you know, one of the things that sets Sequence apart from other agencies is the wide-range of projects we produce for a variety of corporate and nonprofit clients. This approach not only keeps things interesting for us, but it allows us to blend elements from one type of event to another[…]

While most of the country and many consumer-facing businesses are in various stages of re-opening, the event industry remains in limbo. In particular planning for the Fall has become most precarious, as organizations look to straddle the legal, safety and optical factors of in-person events. The[…]

By now, most people have realized that at the bare minimum virtual events need some form of audience participation to separate them from a standard webinar. Whether it is a chat feature, Q&A or polls, many platforms have some basic features built in to accommodate for this. As the country slowly[…]

There are live events happening all around us this week, but they’re not the ones we’re used to (and we don’t mean virtual). There are so many amazing causes and organizations out there that need help.

Any great production starts with a great run of show (or “ROS” as the cool kids call it). This is the minute-by-minute plan for what is happening during any type of show: what is the timing, who is involved, what we are seeing, what we are hearing, what movements or transitions are taking place,[…]

The Event Leadership Institute has convened a select number of senior leaders from non-profit organizations across the US and Canada to discuss the challenges and solutions amid the disruption caused by COVID-19. Sequence CEO Adam Sloyer was asked to moderate the weekly leadership council and so[…]

At Sequence, we have a special place in our heart for our non-profit clients and their variety of invaluable causes. While the events industry has been hit hard by the devastating effects of the COVID-19 crisis, few have suffered like those in the non-profit realm. Events each have their own[…]

Last weekend, like so many other conference nerds and entrepreneurs, we were giddy with excitement to attend Create & Cultivate’s first Virtual Conference “Money Moves.” Having already set the bar for the live IG-celebrity, millennial-chic experiential conference going experience, expectations for[…]

Today we — like many in the brand & consumer tech orbit — woke up excited to attend what we thought would be a ground-breaking revolutionary virtual event experience put on by the pros at Shoptalk - the premiere event for retail, brand & consumer tech.