Author Archives: TeamSEQ


Sequence Partners with Event Leadership Institute on Non-Profit Leadership Roundtable

The Event Leadership Institute has convened a select number of senior leaders from non-profit organizations across the US and Canada to discuss the challenges and solutions amid the disruption caused by COVID-19. Sequence CEO Adam Sloyer was asked to moderate the weekly leadership council and so[…]

Tips for Maintaining Non-Profit Engagement on Virtual Events

At Sequence, we have a special place in our heart for our non-profit clients and their variety of invaluable causes. While the events industry has been hit hard by the devastating effects of the COVID-19 crisis, few have suffered like those in the non-profit realm. Events each have their own[…]

SEQ Reviews: Create & Cultivate #MoneyMoves Conference

Last weekend, like so many other conference nerds and entrepreneurs, we were giddy with excitement to attend Create & Cultivate’s first Virtual Conference “Money Moves.” Having already set the bar for the live IG-celebrity, millennial-chic experiential conference going experience, expectations for[…]

What the Last-Minute Shoptalk Virtual Postponement Reinforces about Virtual Events

Today we — like many in the brand & consumer tech orbit — woke up excited to attend what we thought would be a ground-breaking revolutionary virtual event experience put on by the pros at Shoptalk - the premiere event for retail, brand & consumer tech.

The value of Sponsorship for Virtual Events

We’re seeing the wheel starting to turn as more and more organizations wrap their heads around virtual events as a solution to keep things moving now. As we’ve been coaching our clients on their virtual event needs we have heard a number of them voice concern over retaining a sponsor who had signed[…]

Pre-Covid Successful Social Media Fundraising Challenges

20 years ago, non-profit organizations relied entirely on traditional galas and grassroots efforts to hit annual goals and get their messages out to the masses. These were the days of knocking on doors, mailers and emotionally rousing telethons.

5 Ways Team SEQ is Helping clients switch to virtual

Designing and producing virtual events has become a necessity — often in short order. We’re fortunate that many of the services we have always provided to our clients are still the foundation for a successful virtual experience. Whether it’s sourcing the right technological solution, understanding[…]

5 Questions to Help Set Your Virtual Event Up for Success

We’ve addressed a number of emerging event trends in our most recent newsletters, but no trend is currently more prevalent than virtual events. Many planners and marketers are looking to online events to fill the live void, and there is no shortage of technology platforms to choose from. As you[…]

Events and Covid-19: Smart Tech Solutions

There is no shortage of tech, online and virtual event solutions these days, and it seems like more surface daily. While there’s no one-size-fits-all provider, the good news is that there are customized solutions to fit each client’s needs. Here are just a few that we’re impressed with.

Repurposing Materials from your Cancelled Event(s)

The past few weeks have seen a number of last minute event cancellations and postponements, with many more to follow. While there’s been a good deal of talk around force majeure, attendee communication and event logistics, waste and sustainability aren’t always at the forefront of conversation.[…]