As Team SEQ continues to run at full speed with virtual events, we can see that our clients and audiences have entered into a new phase of familiarity with them as well. Whereas in March everyone was gobsmacked, April and May the brave were experimenting, June through August everyone was getting on[…]

As attendees continue to embrace virtual events, we as Event Producers continue to refine and reformulate how to push the envelope and make an impact. The move to virtual events has allowed so many brands to show off their creativity, particularly in the realm of experiential events.

About six months ago, when the reality of the long-term pandemic set in for us, we made the decision at Sequence to fully embrace virtual events. Much of our live event experience was rooted in technical production, and so we were fortunate to have a roadmap to success through virtual. The[…]

In the process of designing and conceptualizing virtual events, we have likened the tech platform to the live event venue. In some ways the two do have quite a bit in common, but there are also some very notable differences. Here’s a look at what makes them comparable and distinct:

Political Conventions have always been a mix of pomp & circumstance, moving messaging and a kickoff to the heated 3-month battle that lies ahead. This year, for many reasons (as you all know too well), things are very different. Last night, long after the workday was done, the Team SEQ general[…]

With the extended uncertainty surrounding in-person events, we continue to be asked frequently about what we’re seeing and hearing in the events landscape. Here are a few big-picture observations on the events horizon from our perspective:

Amidst the challenges and constraints imposed on the events industry by COVID-19, we've been consistently impressed by the innovation and creativity of event marketing leaders. Sequence has had the good fortune to partner with Group Nine Media and POPSUGAR in the virtual event space, and Lindsay[…]

We know everyone has been on the edge of their seats since last week’s first installment of pros & cons related to going live with content on a virtual event! As promised, here is a similar rundown of pre-recording for virtual. As always, we would be happy to delve into this more during a Free 30[…]

When producing in-person experiences it’s not uncommon to have minimal interaction with speakers leading up to an event. There may or may not be advance communication on a script or talking points, we’ll occasionally have a pre-production call, and oftentimes only a brief soundcheck pre-event (how[…]

As many of you know, one of the things that sets Sequence apart from other agencies is the wide-range of projects we produce for a variety of corporate and nonprofit clients. This approach not only keeps things interesting for us, but it allows us to blend elements from one type of event to another[…]