As we discussed in our posts about the pros & cons of pre-recording and live streaming, we want to delve more into the various options for pre-recording video content for a virtual or hybrid event as well. Also, a reminder that pre-recording and live streaming don’t have to be mutually exclusive![…]

The emerging possibility in various markets to create safe hybrid events — events which combine both in-person and virtual elements — has allowed us to strategize with our clients as we redefine what “hybrid” means today and potentially for tomorrow. The most recent example is one of our favorite[…]

As Team SEQ continues to run at full speed with virtual events, we can see that our clients and audiences have entered into a new phase of familiarity with them as well. Whereas in March everyone was gobsmacked, April and May the brave were experimenting, June through August everyone was getting on[…]

As attendees continue to embrace virtual events, we as Event Producers continue to refine and reformulate how to push the envelope and make an impact. The move to virtual events has allowed so many brands to show off their creativity, particularly in the realm of experiential events.

About six months ago, when the reality of the long-term pandemic set in for us, we made the decision at Sequence to fully embrace virtual events. Much of our live event experience was rooted in technical production, and so we were fortunate to have a roadmap to success through virtual. The[…]

In the process of designing and conceptualizing virtual events, we have likened the tech platform to the live event venue. In some ways the two do have quite a bit in common, but there are also some very notable differences. Here’s a look at what makes them comparable and distinct:

Political Conventions have always been a mix of pomp & circumstance, moving messaging and a kickoff to the heated 3-month battle that lies ahead. This year, for many reasons (as you all know too well), things are very different. Last night, long after the workday was done, the Team SEQ general[…]

With the extended uncertainty surrounding in-person events, we continue to be asked frequently about what we’re seeing and hearing in the events landscape. Here are a few big-picture observations on the events horizon from our perspective:

Amidst the challenges and constraints imposed on the events industry by COVID-19, we've been consistently impressed by the innovation and creativity of event marketing leaders. Sequence has had the good fortune to partner with Group Nine Media and POPSUGAR in the virtual event space, and Lindsay[…]

We know everyone has been on the edge of their seats since last week’s first installment of pros & cons related to going live with content on a virtual event! As promised, here is a similar rundown of pre-recording for virtual. As always, we would be happy to delve into this more during a Free 30[…]