Every year Team SEQ looks forward to our visit to BizBash Live New York, one of the largest event conferences and trade shows in the country. There’s lots to see and experience at BizBash, but we’re there for one reason and one reason only: NEW IDEAS! (oh, and the SWAG - did we mention the[…]

Scrolling through my instagram feed, I tend to rapidly click through stories to see if anything catches my eye. While looking at a favorite biz mama feed @HeyMamaCo recently I saw a beautiful simple graphic that happened to contain one word: the name of my daughter, Rosie.

Most people circle 10/31 on their calendars for the costumes and candy, but in the world of events the spooky celebration also brings with it another fun treat: super-creative brand experiential. So, in between the skeletons and sweets we hope you enjoy five of our favorite Halloween brand[…]

There are so many aspects of the Glossier brand that make them crushable: their beautiful website, powerful young female CEO, their “exactly what I was looking for” products, and one of the most cohesive insta-feeds out there, just to name a few! But we just have to focus on the element that spoke[…]

As Event Designers & Producers, we often deep-dive into a brand so we can bring it to life via a live experience. We love getting to know brands and using what we learn to think creatively and strategically around their goals — it’s our happy place! When we began working with Klarna in early 2018[…]