When working with organizations to produce annual galas, the greatest accomplishment usually leads to the most sizable challenge: How do we make next year’s event even better?! This directive can manifest itself in a variety of ways, but the most common is usually through the stage program. For[…]
With our SEQ headquarters right on the outskirts of Bryant Park, we found ourselves counting down the days until the Bryant Park Holiday Market opened for business. Since then, we've caught ourselves taste testing everything - for research purposes of course. From these tasty outings, we've[…]
Practicing sustainability in your everyday life is important. As an event producer however, where your plans and ideas can impact thousands of people in a single day, attention to environmental impact is critical. Consider this: the typical conference attendee produces 1.89kg of waste, per day.[…]
As I look back on the past eight years, Sequence has been a wild ride and an action-packed adventure. It’s been filled with triumphs, like the night we produced our first event (thanks, LinkedIn), the day we were recognized as a Great Place to Work, or the day I guest lectured at Cornell on Event[…]
Every year Team SEQ looks forward to our visit to BizBash Live New York, one of the largest event conferences and trade shows in the country. There’s lots to see and experience at BizBash, but we’re there for one reason and one reason only: NEW IDEAS! (oh, and the SWAG - did we mention the[…]
Scrolling through my instagram feed, I tend to rapidly click through stories to see if anything catches my eye. While looking at a favorite biz mama feed @HeyMamaCo recently I saw a beautiful simple graphic that happened to contain one word: the name of my daughter, Rosie.
Most people circle 10/31 on their calendars for the costumes and candy, but in the world of events the spooky celebration also brings with it another fun treat: super-creative brand experiential. So, in between the skeletons and sweets we hope you enjoy five of our favorite Halloween brand[…]
There are so many aspects of the Glossier brand that make them crushable: their beautiful website, powerful young female CEO, their “exactly what I was looking for” products, and one of the most cohesive insta-feeds out there, just to name a few! But we just have to focus on the element that spoke[…]
As Event Designers & Producers, we often deep-dive into a brand so we can bring it to life via a live experience. We love getting to know brands and using what we learn to think creatively and strategically around their goals — it’s our happy place! When we began working with Klarna in early 2018[…]