7 Smart Ways to Get Guests Interacting at Your Next Event

Brand Crush: San Diego Comic-Con International

Seven Ways Events Can Nurture Guests' Physical and Mental Wellness

Earlier this month, the Global Wellness Summit released its annual “Future of Wellness” report, a 160-page forecast documenting the newest directions in the industry. And at the very top of the 12 trends it outlines? “The development of new spaces and experiences that bring people together in real[…]

Sequence Brings on a Fourth Partner

Editor’s Note: This post was written by Sequence CEO Adam Sloyer, with love and support from Sequence’s other two co-founders: Lizz Torgovnick and Dana Lowenfish.

Our Top Five Takeaways from NRF 2023 — and how they will impact events

The National Retail Federation’s Big Showdrew record crowds (over 35,000 attendees and 1,000 exhibitors) to the Javits Center in NYC last week. The energy was high as exhibitors, presenters, and attendees were excited to connect and discuss the latest trends and technologies that support the retail[…]

The State of Events: Six Predictions for 2023

I’ve learned my lesson about gazing into the crystal ball. None of us truly know what to expect from the event industry in 2023 — but I do have some educated guesses based on recent experiences, and Sequence’s 11+ years in business.

Team SEQ Lessons From 2022, and a Look Ahead to 2023

As 2022 comes to a close, the Sequence team is reflecting on this year of transition — when IRL events returned in full force, when attendees’ goals and priorities evolved, when budgets and supply chain challenges changed the way many event professionals work. Here, members of our team reflect on[…]

8 Simple Sustainability Hacks for Your Next Event

Photo from Pexels Let’s face it — sustainable business practices are becoming something of a non-negotiable. In fact, a 2021 survey from analytics company Exasol shows that a whopping 85% of consumers are willing to walk away from a purchase if the company doesn’t do enough to address climate[…]

Leading with Gratitude

As the holiday season approaches, we at Sequence feel a tremendous sense of gratitude. The past year has given us the opportunity to get back to doing what we love: designing and producing in-person events! Coming out of two years of a pandemic that rocked our industry was no small feat, but the[…]

How Discovery Leads to the Experience (Part III)

Thank you so much for taking a journey through the Sequence Discovery process over the last few weeks. First, we talked about what Discovery is and why we do it, and then we discussed how we actually go about the Discovery process.