The Discovery Process (Part II)

We’re back with another installment of our SEQ Discovery series! 👏 You’re welcome 😉 Last time, we talked about what Discovery is and why we do it. Definitely go back and take a gander if you haven’t already. Today, we’re going to talk more about how we actually go about the Discovery process. The[…]

Sequence Recognized by Crain’s As Top 100 Places to Work in NYC

We are beyond thrilled to announce that Sequence has been recognized by Crain’s as one of the “100 Best Places to Work in New York City” for 2022 – and #20 overall in the Small Business category! It has been a long-standing goal of ours to create an inclusive workplace that supports our[…]

What is Event Discovery, and Why Do We Do It?

As many of you already know, Sequence is very proudly a strategy-first agency. To us, that means that everything we do is seen through the lens of “why?” - most simply put, why this event and why now. It’s great to have a beautiful event that goes off without a hitch, but it’s central to our[…]

Brand Crush: Sephora

Five Questions To Ask Yourself Before Designing and Producing Your Next Trade Show Experience

At Sequence, we’re huge fans of trade shows. They’re the perfect chance to advertise your brand with a jaw-dropping booth experience that gets people talking. But if you want to get the most out of your trade show experience it’s important to head in with a strategy-first approach. To help you plan[…]

Brand Crush: Nintendo

Tips to Make Your Next Event More Accessible and Inclusive

At Sequence, we’re passionate about creating events that make attendees feel a sense of joy and connection. Part of that mission means making sure everyone who wants to attend is able to by removing barriers to attendance whenever possible. As you may know, July is Disability Pride Month,[…]

5 Stand Out SWAG Options for Experiential Events

Over the past decade, experiential marketing has continued to grow in popularity, and it’s no wonder why. A great experiential event offers people an exciting way to engage with their favorite brands while getting out and about. At Sequence, we’ve been thinking about how brands can take[…]

5 Tips for Creating Engaging Hybrid Events

In 2022, there are more options on the table than ever before when it comes to making event attendees feel included and knocking your event experience out of the park. Hybrid events in particular — events with both in-person and virtual components — have become a popular format, which isn’t[…]

The Future of Work -- and Events