As an event agency, we firmly believe in the power of shared experiences and the positive impact they have on our clients’ brands, guests, and larger objectives. The numbers don’t lie. One study found that 97% of marketers agree that events have a major impact on achieving business outcomes, with[…]

As restrictions ease and more companies have employees returning to the office, there’s been a renewed focus on employee engagement. Employee engagement has always been important but never more so than now, as many companies look to transition away from some level of remote work and promote the[…]

Last month, the Wall Street Journal’s Future of Everything Festival brought together revolutionary minds for 3+ days of unscripted interviews, interactive workshops and an in-person experience (which Team SEQ was proud to be a part of!). Fresh off a complex, hybrid event that brought together over[…]

Hybrid events — an event with both an in-person and virtual component — are trending, as Team SEQ discussed last week. While one of the main reasons hybrid events are on the rise is that the format allows for Covid safety as we baby step back into fully in-person, that’s not the only reason![…]

In-person events are making a comeback for Summer 2021 and Team SEQ is here for it! While many of our clients are interested in hosting their next event fully in-person, a number are still considering a virtual component for attendees with varying levels of comfort (and a virtual element means a[…]

With the CDC’s recently updated guidance and easing of restrictions for those who have been vaccinated, event pros across the country are finally feeling a sense of optimism around in-person experiences. While we’re excited about the newest developments and positive trend, Covid safety is still at[…]

At Sequence, we love the hustle and bustle of in-person events, and that will never change. Our entire team is ready to turn the page on a fully-virtual, fully-remote event calendar and look to hybrid and live coming back safely. That said, the past year has given us an invaluable opportunity to[…]

As an enhancement to virtual and hybrid events (and an IRL touchstone) we have been creating more and more robust swag options these days. We’re not just talking about any kind of swag, but ethical, eco-friendly swag to boot! In the early days of COVID mailing anything to event attendees felt off,[…]

As we finally (!) begin to re-engage with clients and partners on in-person experiences, the priority on everyone’s list is of course COVID-safety. Navigating the road ahead presents quite a bit to consider, so we wanted to share five considerations that are currently helping to guide our planning[…]

As event restrictions start to lift across parts of the country, many people are wondering how to plan the best event for their audience this summer. If you are curious about planning a live outdoor, or indoor/hybrid summer event, we’ve got you covered!